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Advertising, Grow Your Business, Local Marketing

5 Valuable Ways to Stretch a Small Budget with Offline Advertising

AdvertiseOffline

Online marketing strategies are a necessity for any growing business. However, that doesn’t mean you should neglect offline advertising and marketing techniques altogether. In fact, with everyone focused on online strategies, using old school marketing techniques, can help you gain an edge over your competitors – especially if you’re trying to expand locally. Write for… Read more

Email Marketing, Grow Your Business, Innovate Your Business, Technology

How Email Marketing Automation Software Helps Your Business Stay CAN-SPAM Compliant

EmailAutomation

Over the past few years, ensuring CAN-SPAM compliance has become somewhat of a minefield for email marketers. That is part of the reason why it is so important to have good email marketing automation software to protect your business from any challenges that might arise. Otherwise, you might wind up liable for fines of up to $16,000… Read more

Rock Your Business, Small Business Stories

De Monnin Art Studio: Building Business with the Generosity Principle

demonnins art studio

Branding and design expert Michelle De Monnin is a self-described “tech geek,” and has been since early childhood. She remembers one Christmas in particular when all she wanted was a handheld calculator. Michelle combined this fascination with technology with her love for art and design, added a big dose of passion and drive and launched… Read more

Business Inspiration, Leadership, Rock Your Business

Strong Leaders: 5 Employees Tell Us About Their Favorite Boss

FavoriteSmallBusinesses

Having strong leaders can make all the difference in the world. Many small business owners decide to start their own business because of skills, confidence and expertise that they’ve gained from having great mentors in the workplace. Others never start their own company, but are inspired every day by a motivational boss. Great bosses deserve recognition… Read more

Security

Dropbox Bumps Up Security with New USB Key Login

DropboxSecurity

  Cybersecurity is a top priority for organizations, with both new and legacy technologies susceptible to hacking. Just last year, premier cloud file-sharing services Dropbox and Box exposed their data through publicly shared leaks, leaving their users vulnerable. It seems no one is safe. But this week Dropbox announced that it will let users log… Read more

Grow Your Business, Social Media

Facebook Changes Rules for Hiding Articles on the Newsfeed

facebookhidingarticles

  Have you ever wondered how many of your followers are hiding your posts on their Facebook Newsfeed? If you’re a business that operates its own Page, you’ve probably seen the number of “articles hidden” in your dashboard.  While this statistic may be useful in helping you create better content for your Facebook Page, it… Read more

Email Marketing, Grow Your Business, Innovate Your Business, Technology

How to Read Your Prospects Minds with the Crystal Platform

Crystal

Have you ever wanted to get inside the head of your prospects? Understand their personality? Know their likes? Be able to read what makes them more receptive to your message before you talk to them? Then it’s time to take a look at Crystal. Crystal is a new platform that builds your influence online and… Read more

Cash Flow, Fund Your Business, Know Your Business, Minority Businesses, Small Business Loans

Small Business Funding Options for Native American Small Business Owners

Small Business Funding Options for Native Americans

The Native American business community is an important engine of the U.S. economy. In 2007, 236,967 American Indian- and Alaska Native-owned businesses generated a total of $34.4 billion in revenue and employed 184,416 individuals. In the same year, Native Hawaiians operated 21,111 businesses, generating $4.2 billion in revenues. Data from the U.S. census indicates that… Read more

Customer Marketing, Grow Your Business

Simple Market Research: Affordable Ways to Easily Learn About Your Customers

Simple Market Research: Affordable Ways to Easily Learn About Your Customers

Understanding what makes your customers tick can go a huge way toward boosting your business. After all, if you know what they want, you can deliver it. If you know where they spend time online, you can market to them there. But not many businesses can afford to hire a costly market research firm. So… Read more

Leadership, Rock Your Business

The One Thing You Should Be Doing to Be an Effective Leader But Probably Aren’t

The One Thing You Should Be Doing to Be an Effective Leader But Probably Aren't

People often tend to think of leadership as being something you “do” – projecting power, exerting influence and exuding charisma to motivate people to get things done. But leadership isn’t just about being active and directing your ideas “at” other people – it’s also about allowing yourself to be receptive to influence “from” other people…. Read more

 
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