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Branding, Innovate Your Business

Service Initiatives to Drive Your Small Business Brand

service_initiative

This is the decade of the social business. Companies that engage meaningfully with their community about things that matter to that community have a huge advantage over those that do not. The first and easiest way to get in on the action is to talk about what you do for your customers, engaging around their… Read more

Branding, Innovate Your Business

Real Graphic Designers Share the Secrets to Great Small Business Logo Design

graphic_designers

We’ve talked about how building a brand is more than just choosing a logo, but your business’ logo still matters. Good logo design can help a small business stand out from the competition, attract interest from prospective customers and concisely communicate the company’s personality, values and key selling points. Even if your business logo never… Read more

Branding, Innovate Your Business

3 Ways That Attending Conferences Can Help Build Your Brand

attending_conferences

My home state of Iowa hosts an annual entrepreneurship conference called Entrefest, where entrepreneurs come together to learn from each other, hear from top experts in various fields related to business and entrepreneurship, pitch their new business ideas and make connections with potential investors. Seeing the success of Entrefest reminded me of some of the… Read more

Branding, Innovate Your Business

Lessons from Marketing Guru Seth Godin About Building a Brand

seth_godin

Seth Godin is one of the world’s most influential marketing bloggers. A best-selling author, speaker and prognosticator, Seth has an uncanny ability to interpret the latest technology trends and cultural shifts in a way that reminds business owners how to navigate the latest changes while staying true to their vision and treating customers with respect…. Read more

Content Marketing, Grow Your Business

Rock Content Marketing: How to Double Website Traffic & Triple Customers [WEBINAR RECAP]

hubspot-JUNEwebinar3

  Thanks to all the attendees of June webinar, Rock Content Marketing: How to Double Website Traffic & Triple Customers, with Kabbage’s own Jeanna Barrett, Head of Inbound & Content Marketing. If you missed the webinar, you can view the video playback on our Kabbage Kam Webinars YouTube Channel and view the slides on our SlideShare. Both the… Read more

Innovate Your Business, Website Design

How to Take Product Image Pictures That Don’t Suck

product photography

If you’re a small business selling online, whether it’s on Etsy, eBay or on your own ecommerce site, quality product image pictures are everything. In fact, an eBay study that reviewed 6.8 million listings found that adding photos with better quality resulted in 5 percent more sales. There are some pretty hideous product pictures out… Read more

Know Your Business, Restaurant

Throwback Thursday: Running Your Own Restaurant Article Roundup

throwbackthursday

While watching your restaurant become a success is hugely rewarding, running a restaurant comes with a unique set of challenges and stress factors. While the popular restaurant failure-rate statistic of 90% has been debunked, the more accurate 60% failure rate can still seem daunting. The expenses involved can seem overwhelming, the competition is fierce, and… Read more

Branding, Innovate Your Business

Are You Making These Annoying Branding Mistakes?

branding_mistake

Appropriately branding your business can be tricky, but some mistakes are just plain dumb. Too many small businesses trip themselves up by making simple mistakes with their brand strategy – and without a compelling, coherent story about what your brand is and why it matters to customers, your business will struggle to stand out from… Read more

Innovate Your Business, Small Business Tools

4 Cool Phone Features That Will Help Drive Sales

phoneFeaturessmallbiz

Improving sales is almost always at the top of any business owner’s agenda. To accomplish this, business owners focus on a variety of things, with marketing, lead generation, and lead follow through generally topping the list. But, what if I told you that you could improve your sales by upgrading your phone service? Not convinced?… Read more

Branding, Innovate Your Business

How to Build a Brand Book for Your Small Business

brand_book

As your business grows and you bring on freelancers or employees to help with your marketing and branding, it can become difficult to manage the different styles of everyone involved. That’s where a brand book comes in handy. A brand book is simply a document that outlines the guidelines for your brand logo, colors, font… Read more

 
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