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Digital Marketing, Marketing

4 Reasons Why Your Small Business Needs to Invest in Digital Marketing

Small and medium-sized businesses are putting more and more emphasis on their digital efforts. Borrell’s 2016 survey showed that 75 percent of SMBs planned to increase their advertising spend in 2017. However, research carried out by web design company Clutch found that 29 percent of small businesses do not have a website. On the one… Read more

Customer Service, Leadership, Restaurant & Bars

10 Reasons Restaurants Fail (and Solutions to Avoid Each One)

Although there is disagreement about the rate at which restaurants fail — with some research indicating a rate of 17 percent in the first year and others as high as 90 percent — the real takeaway should be that preparation and contingency planning are central to every restaurant’s success. Restaurants don’t usually fail for just… Read more

Ecommerce, Retail & Inventory

10 Tips For Creating Product Descriptions For Your Online Business

You’ve got to write excellent product descriptions if you want to get noticed online. There’s a lot of competition, and you need to stand out. Your product descriptions can be picked up by Google if you write them well, so it’s important that you do your best to write descriptions that will stand out to… Read more

Company Culture, Kabbage News

Meet Our Kabbage Kritters! 🐶 🐱

At Kabbage, pets are people too. Our pet-friendly Atlanta office gives us lots of opportunities to show our “kritters” love (as seen in our many Instagram posts dedicated to them!). It’s become standard to see Kabbage kritters at lunch, in team meetings or at our companywide Town Hall meetings to provide some entertainment and affection…. Read more

Customer Service, Marketing

How to Hit Refresh on Your Customer Service Initiatives

There was a time, not too long ago, when creating a great customer experience wasn’t that high of a priority. Sales came first, and for the most part, this strategy seemed to work out for brands since there were fewer avenues to compete with. This landscape has drastically changed thanks to technology. If a customer… Read more

Productivity, Time Management, Work / Life Balance

15 Tools You Need to Run Your Small Business From Home

There’s no place like home, and because of that, working from home can be an absolute treat. You get to wear what you want, listen to the tunes that inspire you at the volume you like and have ready access to your favorite homebrewed coffee every second of everyday. However, despite the many joys, there… Read more

Finance & Accounting, Taxes

How The 2018 Tax Reform Impacts Your Small Business

The Tax Cuts and Jobs Act ushered in numerous tax changes for 2018. While many of the tax changes generally apply to larger business entities, a few apply to small businesses. The change getting the most attention is the 20 percent reduction of taxable income for pass-through businesses. This part of the new tax law… Read more

Construction, Leadership, Leadership Styles & Tips, Professional Services, Transportation & Trucking

Five Tips for Managing Employees Working Offsite

Odds are, if you’re reading this article, most of your workforce spends its days across multiple job sites. Whether they are builders conducting home renovations, caterers planning corporate functions or healthcare workers traveling to patient’s homes, their working hours are rarely – if ever – spent in an office. The biggest challenge for these industries is… Read more

Branding Your Business, Digital Marketing, Health & Beauty, Marketing, Marketing, Professional Services

How to Rock Digital Marketing as a Beauty Brand in 2018

Now that 2018 is in full swing, it’s time to come out of vacation mode and get down to business with a digital marketing plan for the year. As a social media strategist for small and woman-owned businesses, I’ve had the pleasure of working with several beauty brands that are rocking it on social media… Read more

Hiring & Firing, Hiring & Payroll, Restaurant & Bars

The True Costs of Hiring the Wrong Person

For 28 percent of small business owners, hiring additional staff to improve productivity and efficiency is high on the agenda for 2018, according to a new Kabbage survey. For employers trying to make the most of this investment, hiring the “wrong” employee can quickly dwindle your budget and leave you back at square one. Bringing… Read more