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10 Tips For Creating Product Descriptions For Your Online Business

You’ve got to write excellent product descriptions if you want to get noticed online. There’s a lot of competition, and you need to stand out. Your product descriptions can be picked up by Google if you write them well, so it’s important that you do your best to write descriptions that will stand out to your customers, and convince them to buy from you.

If you’re looking for help in writing your descriptions, then you’re in the right place. These 10 tips will help you write descriptions that really speak to your audience and get them to buy from you, rather than the competition.

  1. Watch the words you use.

The words you use in your descriptions say more about you than you’d think. Certain words and phrases can put across an image that you don’t want to cultivate, so you need to be aware of how the language you use makes you look. For example, using words like ‘stunning’ sounds embellished, ‘nice’ sounds lazy, and ‘sorry’ has negative connotations.

  1. Know your audience.

“Before you write a single word, you need to know who your audience is, and what they want from you,” says content writer Elise James at Elite Assignment Help. “Many companies fail because they don’t consider the fact that their audience isn’t just anyone that comes across their website. You need to think about who your product appeals to. If you sell craft supplies, for example, you’re more likely to sell to women than to men.”

Take the time to really dig into what your audience is looking for, and who they are as people. This will help you work out what kind of content should be in your descriptions.

  1. Eliminate buyer’s guilt.

For many buyers, they’ll feel guilty about spending money online, even if it’s something they really do need. That means that they may put off buying from you when they’re browsing online. Your description needs to eradicate the buyer’s guilt that they feel when they spend with you.

The best way to do this is to convince the buyer that they’re making the right decision. Tell them what a bargain the item is and how much they need it. Telling them it’s essential is the best way of doing this. For example, if you’re selling sandals, you can describe them as ‘a summer essential for every woman’s wardrobe’.

  1. Use online tools.

If you’re writing descriptions, there are a lot of tools online that will help you get the most out of them. Try using some of these tools to give your product descriptions the edge over the competition:

  • Via Writing: This site offers lots of useful grammar and writing advice that you can put to use.
  • Proofread Bot: This tool will check your writing and automatically show you any errors that have been made in text.
  • Custom Essay: This writing agency can help you write descriptions when you need an extra pair of eyes on them.
  • State Of Writing: This site features guides that can help you with every aspect of writing.
  • Write URL: This real-time text editor allows for collaborative editing, which is useful if you’re working in a team.
  • Big Assignments: This service offers expert writing guides that you can use to write better product descriptions.
  • Write Box: This is a distraction-free app to help you focus on your writing.
  • Grade On Fire: This writing service is recommended by the Huffington Post and content creators everywhere for creating good content for your store.
  1. Be careful to avoid duplicate copy.

It sounds impossible, but you can be flagged by Google for writing copy that’s similar, if not identical, to another website. If that happens, they won’t show your site in search results, which can be a disaster for you. Use plagiarism detection tools to avoid this as you write your descriptions.

  1. Get help when you need it.

Sometimes you just won’t be able to write your own descriptions. Maybe you’re just too busy, or you don’t have the expertise to do it yourself. Don’t be afraid to hire in help when you need to. You can find it in unexpected places too: from hiring freelance writers to a full-time copywriter to even academic writers.

  1. Use keywords carefully.

Keywords are the best way to get your descriptions picked up by Google and get your product in front of the people looking for it. However, when you use them, do so sparingly. Keyword stuffing is penalized by Google, so make sure your copy still flows naturally when you use them.

  1. Describe benefits instead of features.

Your customers won’t be impressed with a long list of features that mean nothing to them. That coffee maker may have an automatic timer and high-speed facilities, but what does that mean to them? You’ve got to show them how this benefits them. For example, you can say, “Wake up to freshly brewed coffee each morning with (product name)’s automatic timer.”

  1. Appeal to their imagination.

When you’re looking at an item in a store, you can pick it up and really imagine owning it for yourself. However, it’s harder to do this when you shop online. Paint a picture for your customers as to how the product will improve their life. For example, if you’re selling an inflatable pool, you can tell them how refreshing it would be on a hot summer day. You can also incorporate pictures of people using the products.

  1. Always proofread and edit.

Finally, you need to ensure that you’re always proofreading and editing any descriptions that you write. Your descriptions need to be professional, and you’ll always look more professional to ensure that your writing is polished.

Use these tips to improve your descriptions, and you’ll see a real improvement in your online sales. Give them a try to see for yourself.

Mary Walton is a business writer. She helps with content management at Best Assignment Writers, and creates helpful writing guides at UK Top Writers, educational resource for British students.

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