First, before you hurriedly click away – you don’t necessarily have to read them over the weekend. Whew! Whenever you get the inkling to read some ink about ecommerce, consider these for a great start.
1. eBay for Dummies 6th Edition
Even if you’re been in the biz for years, it’s sometimes good to go back to the basics. Written by eBay pro Marsha Collier, this eBay book in the famous Dummies series is perfect for beginners and for a little brush up for the rest.
2. Easy Auction Photography
Half of your work in selling your product can be accomplished through a good picture. Cindy Shebley’s photo book Easy Auction Photography will show you how to make your images pop so the merchandise flies off the shelf.
3. Content Rules
The full title of this book is Content Rules: How to Create Killer Blogs, Podcasts, Videos, ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Pretty self-explanatory!
4. The New Rules of Retail
The subtitle is Competing in the World’s Toughest Marketplace, and for a good reason: as more sellers make their way online, the ecommerce world is going to get more crowded and cutthroat. Read and find out what to expect.
5. Retail Superstars: Inside the 25 Best Independent Stores in America
If you always focus on just the online world of independent stores, you’re missing out on a lot of innovation in the mom & pops around the world. Retail Superstars collects 25 success stories in the world of independent stores which you may be able to use for your online business.
6. The New Science of Retailing
You’ve got a bundle of data from your sales but you don’t know what to do with it. You’re not alone, postulates this book from two supply chain experts. They explain how to take the mountain of information and turn it into more sales.
7. E-Life After the Dot Com Bust
A study of the ecommerce world after the bottom dropped out in 2000-2001. Things changed overnight and the ramifications continue to be felt all these years later.
8. eBay Seller’s Tax and Legal Answer Book
Taxes and legal stuff? Argh! Who wants to deal with that? Let Cliff Ennico tackle the dry, number-filled hair pulling part of ecommerce for you with this book so you can concentrate on that fun, “making money” part.
9. Titanium eBay
Want to take your business into the next level? Skip McGrath has been an eBay expert for 12 years and counting. He also keeps his thumb on the pulse of what’s new, so you can count on his advice to be both old-school wise and new-school hip.
10. How and Where to Locate the Merchandise to Sell on eBay
Instead of blindly hitting up the fifteenth garage sale in a row every Saturday, grab this book for ideas on where to locate the high price items that will get your business the big sales it needs.