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Business Inspiration, Marketing, Social Media

40 Social Media Experts to Follow

40 Social Media Experts to Follow

Staying up to date with the latest trends and insights on how to maximize your business marketing is easier than ever before – Twitter, Facebook and LinkedIn are full of self-proclaimed “social media experts” offering free tips and advice on how to boost your business with social media marketing. But how do you know which social media experts are worth following?

Here are a few of the best and most respected social media experts, where you can follow them and why they’re worth your time and attention:

  1. Guy Kawasaki: Guy Kawasaki (@GuyKawasaki) is an author and brand “evangelist” who is one of the most influential marketing experts on Twitter, with nearly 1.5 million followers.
  1. Gary Vaynerchuk: Gary Vaynerchuk, also known as “Gary Vee,” (@GaryVee) is a one-of-a-kind presence on social media – he’s a hard-charging, sometimes-profane, big-hearted, pure entrepreneur with a unique motivational voice.
  1. Mike Stelzner: Mike (@Mike_Stelzner) is the founder of Social Media Examiner and is an author, speaker and podcaster on social media marketing and related topics.
  1. Marsha Collier: Marsha (@MarshaCollier) is the author of 48 books about social media, online customer service, ecommerce and related topics.
  1. Mari Smith: Mari “Like Ferrari” Smith (@MariSmith) is a speaker, author and social media thought leader who regularly hosts workshops and seminars on how to market your business on Facebook and other social media platforms.
  1. Rand Fishkin: Rand (@RandFish) is the founder of Moz, a company that makes online software for content marketing and social media management.
  1. Kim Garst: Kim (@KimGarst) is a social media expert with a focus on helping businesses boost sales via social media.
  1. Noah Kagan: Noah (@NoahKagan) is the founder of AppSumo and OK Dork, and his Twitter feed is full of tips related to email list building and other online marketing ideas.
  1. Neil Patel: Neil (@NeilPatel) is a serial entrepreneur who founded several successful companies, including KISSmetrics and QuickSprout. He tweets about entrepreneurship, content marketing, SEO and other digital marketing advice that small business owners can use.
  1. Jon Morrow: Jon (@JonMorrow) is an expert at writing high-impact blog posts that go viral and attract big, passionate audiences.
  1. Kevan Lee: Kevan (@KevanLee) is the Content Crafter for Buffer, a social media app that helps marketers manage and analyze their social media presence.
  1. Amy Porterfield: Amy (@AmyPorterfield) is an expert in making money from online marketing and expanding the size of your social media audience and email list.
  1. Jay Baer: Jay (@JayBaer) is an author, speaker and social media consultant who describes himself as the “most re-tweeted person in the world among digital marketers.”
  1. John Jantsch: John (@DuctTape) is a small business marketing consultant, speaker, author and founder of the popular Duct Tape Marketing blog for small businesses.
  1. Pam Moore: Pam (@PamMktgNut) is a social business consultant and founder of social media agency “Marketing Nutz.” She was rated by Forbes as a Top 10 Social Media Influencer.
  1. Diana Adams: Diana (@adamsconsulting) is a tech entrepreneur and consultant who is part of the Apple Consultants Network and who has written more than 4,100 blog posts.
  1. Ryan Deiss: Ryan (@RyanDeiss) is the founder of DigitalMarketer.com and he tweets regularly about ecommerce, how to boost online traffic and how to increase your conversion rates.
  1. Larry Kim: Larry (@LarryKim) is a columnist for Inc.com and founder of Word Stream and Mobile Monkey. He tweets about entrepreneurship and how business owners can maximize results from social media, Google AdWords, Facebook advertising and more.
  1. Jeff Bullas: Jeff (@JeffBullas) is a social media marketing strategist and speaker who was ranked as a Top 10 Social Media Influencer by Forbes.
  1. Danny Sullivan: Danny (@DannySullivan) is a founding editor at Marketing Land and Search Engine Land who tweets about the latest news on Facebook, Twitter, SEO and topics related to search engine marketing.
  1. Barry Schwartz: Barry (@rustybrick) is another expert in search engine marketing who is great to follow if you want ideas and advice on how to get better at helping the right customers find your business online.
  1. Aleyda Solis: Aleyda (@aleyda) is an SEO consultant and keynote speaker who tweets helpful and credible tips on how to improve your website’s performance.
  1. Dharmesh Shah: Dharmesh (@dharmesh) is a founder of HubSpot who tweets all about inbound marketing – helping customers find your business via online channels.
  1. Darren Rowse: Darren (@problogger) is the founder of Pro Blogger, a popular and influential website for anyone who wants to learn how to start a blog and build an audience that can become a source of income.
  1. Ann Smarty: Ann (@SeoSmarty) is an SEO and viral content expert who helps give people ideas on how to “create epic content” that attracts a big audience.
  1. Perry Marshall: Perry (@PerryMarshall) is a bestselling author and expert on how to advertise on Google and Facebook. Check out his Twitter feed for the latest advice on how to get big results for your business from Google AdWords and Facebook ads.
  1. Andrea Vahl: Andrea (@AndreaVahl) is an author about Facebook marketing, an improv comedian and a wine enthusiast.
  1. Mark Schaefer: Mark (@MarkWSchaefer) is a social media consultant, author and keynote speaker on how to help businesses grow.
  1. Marie Forleo: Marie (@MarieForleo) is a business mentor and life coach who helps business owners find inspiration and love their lives.
  1. Ann Handley: Ann is the Head of Content at Marketing Profs (@MarketingProfs) and describes herself as “waging a war on mediocrity in content marketing.”
  1. Jason Keath: Jason (@JasonKeath) is the founder of Social Fresh, and regularly tweets about how to get more engagement and business results from your social media activity.
  1. Neal Schaffer: Neal (@NealSchaffer) is an author, consultant and speaker on how to help businesses maximize their social media results.
  1. Ravi Shukle: Ravi (@RaviShukle) is a social media expert with an emphasis on how to deliver excellent online customer service.
  1. Dave Kerpen: Dave (@DaveKerpen) is a bestselling author and columnist at Inc.com who is founder of Likeable Local and an expert on building relationships with social media.
  1. Jenn Herman: Jenn (@jenns_trends) is rated by Social Media Examiner as one of the Top 10 Social Media Bloggers. She tweets great advice and insights on how to blog, how to build a social media audience and how to use other social channels like Instagram to help your business.
  1. Jason Houck: Jason (@MJasonHouck) is a social media expert and consultant focused on small business marketing.
  1. Ted Coiné: Ted (@TedCoine) is a keynote speaker, author and expert on social media, especially as it relates to “influencer marketing.”
  1. Sean Gardner: Sean (@2morrowknight) is a global keynote speaker and bestselling author on social media, storytelling and brand building.
  1. Glen Gilmore: Glen (@GlenGilmore) is rated in Forbes’ Top 10 Social Media Influencers and is a speaker and author about social media marketing trends.
  1. Peg Fitzpatrick: Peg (@PegFitzpatrick) is a social media strategist with special expertise in Pinterest marketing.


Who are your favorite people to follow on social media? Are there any that we forgot to add to our list? Leave a comment and let us know!