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Content Marketing, Marketing, Small Business Tools, Social Media

8 Tools to Help You Quickly and Easily Find Content to Share on Social Media

8 Tools to Help You Quickly and Easily Find Content to Share on Social Media

Sharing great content helps you build relationships and establish credibility within your industry, but sifting through the growing number of content sources hoping to find the right blog post or relevant article can be frustrating and time consuming. It’s called content curation, but it doesn’t have to be painful. With the right tools, the task can be simplified and automated.

Content curation is handled differently by different tools – aggregation dashboards pull multiple feeds into one place, while content discovery tools bring you results based on trending topics and keywords. Some all-in-one tools offer content discovery, publishing and organization in one package. Check out our roundup of eight content curation tools to help you find relevant content quickly and efficiently.

  1. Feedly bills itself as “a single place for all the news and knowledge you rely on.” You choose your favorite blogs, then every time you open the app, it delivers the most recent content from those blogs (your “feeds”). It’s easy to use on your desktop or mobile device.

    You can search for new feeds with keywords, by category or with the URL of a feed. Once you’ve chosen your favorites, Feedly keeps the incoming content neat and organized by letting you group topics in a way that makes sense to you. The layout is clean and easy on the eyes, giving you the option of reading full posts, scanning post summaries or saving them for later.

  1. Storify is a free service that allows you to search and browse through content from social media sites like Facebook, Twitter and Instagram, and then create evergreen and live blog stories by combining bits and pieces marked with your personal spin. Your “story” is produced with the collection of content that you choose from the web. You simply drag and drop to put stories together. You can think about a story you post to your audience as a summary of a topic or event, seen through your eyes.
  2. it curates content for you from topic-based “boards” you create about things you’re interested in. You name your boards and select keywords for each, which allows Scoop.it to discover relevant content; then, you simply add related content to your boards. The free version lets you create up to five boards. You can follow other people’s boards and they can follow yours.

    Scoop.it boards are rich with content that you can share, and the app can be linked to your social networks. You can get the content in different ways – Scoop.it-suggested content, re-scooped items from others or content directly scooped by searching with URLs.

  3. CurationSoft allows you to search for a topic and quickly find the best sources and information about that topic. Use the program to search blogs, Twitter, YouTube and more for relevant content. Simply search by keyword, choose the best options, then drag and drop them, add your own spin on the topic and post to your audience. Also, when you link to a blog in CurationSoft, it generates a pingback – if the blog accepts pingbacks, you’ll get a link from that blog.
  4. Pocket lets you put articles, videos, images or any content you find online into a Pocket, keeping it all organized and in one place. You can save items directly from your browser or from your favorite apps, such as Twitter. Tag your articles and group them to make searching for specific items quick and easy.

    Install Pocket’s button on your browser and download the mobile app for convenient access wherever you are. Pocket also integrates with hundreds of other apps.

  5. ly is all about lists with which you can share your interests and engage your audience. Lists can include text, images or video. Members create lists about anything they’re interested in, then other members contribute to each other’s lists, voting on the list’s content. You can engage members to help curate lists for you, and you can find and track members who are producing content relevant to your industry and interests.
  1. Post Planner says its method is “scientifically proven to increase social media engagement on Facebook and Twitter.” You can use this Facebook tool to search for trending content using keywords, then you can sort to view the posts with the most likes and shares. The idea is that if you’re curating the best of the best on Facebook, you’ll also benefit with high engagement by posting the same content. This isn’t a free tool, but it’s fairly inexpensive, starting at $7 per month to sign up.
  1. Bundle Post gives you the ability to monitor and curate content from numerous sources with ease. You add any RSS feed, Google Alert or other feed and it will “automatically aggregate, ingest and save the latest posts from each one, multiple times per day, giving you complete control over what is shared in your social streams.”

Bundle Post not only serves up the content, formatted and ready to be selected, but it also offers a content delivery schedule for multiple platforms. You can choose up to 100 unique posts for various sources and add them to your customized posting schedule, automatically hashtagged. Bundle Post claims it can save “80 percent of your time by helping you find, schedule, hashtag and post distinctive curated content for your audience.”

Do you have a favorite content curation tool that makes your life easier? Share it with us in the comments below.