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Amazon Seller Resources to Help You Sell Your Products Faster and Easier

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Amazon has become the world’s largest and most influential site for online retail, and one of the biggest parts of Amazon’s success is its marketplace for third-party retailers to sell products via Amazon’s platform. Many Amazon sellers are independent small business owners – Red Raven Boutique and PIP Gaming & Electronics are both Kabbage customers who have built successful small businesses by utilizing the big reach and big scale of Amazon to connect with buyers all over the world. According to a recent article in TechCrunch, Amazon has reported that it now has more than 2 million third-party sellers using the site, and these third-party Amazon sellers sold a combined record-breaking 2 billion items in 2014.

Whether you’re relatively new to selling on Amazon or you’re an established business ready to get more out of your eCommerce operations, there are a lot of helpful resources that can make your life easier. The great thing about selling on Amazon is that it’s possible to connect with niche markets and worldwide buyers for almost any retail item, and there are powerful tools and smart Amazon experts that can help you figure out how to adjust your pricing, manage your inventory, and implement a sales strategy for maximum results.

Here are a few of the best Amazon seller resources that Amazon retailers should consider adding to their retailing repertoire:

Fulfillment By Amazon

One of the features that Amazon has been heavily promoting in recent years is Fulfillment By Amazon (FBA), which makes it possible for sellers to use Amazon to serve as their outsourced warehouse, fulfillment, and shipping function. For small business owners, especially if you don’t have a brick-and-mortar retail location, there are significant benefits of Fulfillment By Amazon: convenience, speed, and expanded customer reach. Instead of piling boxes of products in your garage or basement, you can store your products at an Amazon fulfillment center. There is no minimum number of units and pricing is pay-as-you go, so you can start small and scale up as your business grows. Using Fulfillment By Amazon also makes your products eligible for Amazon Prime’s popular Free Two-Day Shipping, which helps make your products more competitive with other sellers in the Amazon marketplace.

Amazon Tutorials and Webinars

Amazon offers several free tutorials, how-to guides, and webinars to give you a guided tour of some of the various products and services available to Amazon sellers. These webinars are very helpful because they explain (with audio and visual information) how to fully understand the concepts and features of things like Fulfillment by Amazon (FBA) and Amazon Product Ads. Even if you’re not an expert in web development, logistics, or inventory management, Amazon gives you intuitive tools to help you get more buyers to look at your products, and help deliver efficient shipping and fulfillment once a customer places an order. Recent webinars have included “Selling on Amazon 101,” “Fulfillment by Amazon 101,” and “Five Tips to Become a Successful Professional Seller on Amazon.”

FBA Revenue Calculator

If you’re trying to decide whether to ship products via Fulfillment By Amazon (FBA) or by a different fulfillment/shipping option, you can use this free online tool, the FBA Revenue Calculator, to figure out which option is most cost-effective.

Amazon Seller Forum

The Amazon Services Seller Forums is where Amazon Sellers can chat about resources, tutorials, help for new sellers, and specific how-to advice on how to sell more products, more efficiently. Recent topics have included questions such as what to do if a customer asks for a return before the item has been shipped, what to do when some other seller is hijacking your product images, and how to get cheap shipping rates.


Vendio is a multichannel eCommerce platform that makes it easier to list and sell products on Amazon and other sites such as eBay. Vendio has a few special features such as an automatic fulfillment and inventory tracking tool for eBay and Amazon (so if you sell one item on eBay and one item on Amazon, it will keep track of your total inventory so you never accidentally book an order for something that is out of stock). Vendio also has an app that makes it possible to sell products directly from your Facebook page. Vendio offers a variety of monthly subscriptions starting at $24.95 per month, with pricing depending on the total number of SKUs sold at your store.


Teikametrics is a Kabbage partner that offers powerful Amazon seller software to help Amazon sellers optimize and automate their Amazon stores for maximum profit. Teikametrics offers a variety of data-driven online tools such as real-time pricing adjustments (to offer optimum pricing for products based on current selling prices throughout Amazon) and configurable parameters (get more of your products into the sought-after Buy Box based on the overall demand and characteristics of your product offerings). Teikametrics pricing tools are based on millions of data points and complex analysis of thousands of game scenarios – instead of human hunches, which can be inaccurate or driven by excessive emotion. Teikametrics makes it easier to price your products competitively and adjust your pricing for maximum profit margins.


ScanPower offers several key pricing and inventory management tools for Amazon sellers, including ScanPower List (one-touch FBA inventory processing that lets you create a new listing simply by scanning an item), ScanPower Reprice (live competitive pricing data, including price calculations based on the FBA Net price), ScanPower Mobile (a mobile scanning tool for iPhone, iPad, and Android), and ScanPower Evaluate (a tool that shows you the competitive landscape for specific products on Amazon, helping you make better-informed decisions about which new inventory to purchase).

Marketplace Accelerator

Do you feel like you could use some help figuring out these various Amazon seller resources? Or would you like to get some overall expertise on how to run a more profitable Amazon retail business? Marketplace Accelerator is a consulting firm for Amazon sellers. They offer consulting services to help Amazon sellers identify which brands and SKUs drive most of their profits, and decide which products hurt their overall profitability. Working together with Marketplace Accelerator, you can create a plan to improve your product selection and inventory management to sell more of the right products to maximize your profits.

If you’re new to selling on Amazon, it might seem a bit overwhelming and complex. But with the help of some of these easy and cost-effective resources for Amazon sellers, you can follow in the footsteps of many other small retailers and find a way to make money by selling on Amazon.

Are you an Amazon seller? What’s your favorite resource for Amazon sellers that we might have missed? Leave a comment and let us know!


Kabbage Team

Kabbage is here not only to provide access to the small business funding you need, but to also help you grow your business through free marketing tips, webinars, tools and more. Is there something you'd like us to cover or want to get your small business featured on our blog? Send us a note at