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Category Archives: Health & Beauty

Health & Beauty

7 Marketing Tactics to Bring More Business to Your Salon

Customer attrition rates at salons are some of the highest for small businesses. If you keep relying on your regulars to keep your salon afloat, you might go out of business. You need customers to keep coming through your door, and to make that happen, you have to kick your marketing strategy up a notch…. Read more

Branding Your Business, Digital Marketing, Health & Beauty, Marketing, Marketing, Professional Services

How to Rock Digital Marketing as a Beauty Brand in 2018

Now that 2018 is in full swing, it’s time to come out of vacation mode and get down to business with a digital marketing plan for the year. As a social media strategist for small and woman-owned businesses, I’ve had the pleasure of working with several beauty brands that are rocking it on social media… Read more

Health & Beauty

10 Hair and Makeup Trends for 2017 Wedding Season

Summer is rapidly approaching, and for beauty salons, that means one thing: It’s wedding season. When you’re busy running your small business, it can be tough to keep up with current trends. If you’re behind the latest bridal trends, here are 10 of the most popular hair and makeup trends coming your way this summer…. Read more

Health & Beauty

Salon Marketing Strategies: How Much Should I Spend?

Running a successful salon requires more than just delivering excellent customer service and being a professional at your craft of styling hair or providing other esthetician services – it means that you need to be a savvy business owner and stay on top of the latest salon marketing strategies. Fortunately, today there are lots of… Read more

Health & Beauty

The Best Social Media Sites for Your Salon

Social media is a realm steeped in mystery to most; even the ones that run it have a hard time decoding why one thing works and another doesn’t. Although you may have social media accounts in place for your salon, learning a few new key tricks, brainstorming with your staff and coming up with a… Read more

Health & Beauty

Why Veterinary Hospitals Showing Pet Owners Some TLC is Important to Their Bottom Line

Petownerstlc

Taking a beloved pet to see the vet can be a harrowing experience for both the owner and the pet. But when both the vet and the pet owner work together to create a great experience, the visit can be a simple trip where everyone leaves with a smile on their face. Here are a… Read more

Customer Marketing, Health & Beauty, Marketing

Attract New Clients with these 4 Salon Marketing Hacks

Attract New Clients with these 4 Salon Marketing Hacks

Attracting new salon clients is second only to managing and motivating staff when it comes to the concerns of beauty professionals. These four salon marketing hacks can help you attract new clients without discounting or depleting profit margins. Hundreds of salon owners recently participated in a Phorest.com survey which listed their top three concerns as… Read more

Health & Beauty

6 Tips for Managing and Motivating Salon Staff

6 Tips for Managing and Motivating Salon Staff

If you are a salon owner who finds that motivating and managing salon staff is the toughest challenge you face as a business owner, you’re not alone. Here are six tips that can help. When Phorest.com asked more than 250 salons what is the most difficult thing about running a salon, motivating and managing staff… Read more

Expansion, Health & Beauty

Getting an App Built for Your Veterinary Hospital is Easier Than You Think

Getting an App Built for Your Veterinary Hospital is Easier Than You Think

Veterinary hospitals are in the opposite of the “sweet spot” when it comes to running an easy and profitable business. Some businesses – like a micropreneurial editing service – have low profit and low overhead. They’re simple to run and produce a reasonable income. Other businesses – major law firms and specialist medical offices, for… Read more

Customer Marketing, Health & Beauty, Marketing

Attract New Clients with these 4 Salon Marketing Hacks

Attract New Clients with these 4 Salon Marketing Hacks

Attracting new salon clients is second only to managing and motivating staff when it comes to the concerns of beauty professionals. These four salon marketing hacks can help you attract new clients without discounting or depleting profit margins. Hundreds of salon owners recently participated in a Phorest.com survey which listed their top three concerns as… Read more