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Category Archives: Health & Beauty

Health & Beauty

3 Things You Should Know Before Offering Telemedicine in the Workplace

3 Things You Should Know Before Offering Telemedicine in the Workplace

Did you know that more than 2.7 million small and medium businesses do not offer health insurance to employees? As firm size decreases, it’s even less likely that employers will offer traditional group health insurance to workers. The primary reason is cost. From 1999 to 2014 the cost to cover a single employee with group… Read more

Business Plan, Health & Beauty, Starting A Business

How to Successfully Open a Hair Salon

How to Successfully Open a Hair Salon

Months of planning and years of dreaming often precede opening a new salon, and the last thing you want to see is for it to fail or struggle right out of the gate. Here are six factors that can help you have the most successful salon launch possible. 6 Factors that Impact a Successful Salon… Read more

Health & Beauty, Social Media

10 Ways for Healthcare Professionals to Stay Compliant on Social Media

10 Ways for Healthcare Professionals to Stay Compliant on Social Media

As part of a highly regulated industry, many healthcare organizations have been hesitant to adopt social media. But social media is a powerful and authentic communication tool with a unique role to play in health – it helps providers communicate with patients and other physicians, as well as elevates their practices’ public profiles. How is… Read more

Health & Beauty

3 Steps to Discount-Free Salon Client Loyalty

3 Steps to Discount-Free Salon Client Loyalty

In an industry known for an ability to engender long-term client loyalty, it might surprise you to find out that for one in five salons it is client retention, not acquisition, which presents the biggest challenge. Here are three ways to strengthen ties with your salon’s clientele so that customer churn becomes a thing of… Read more

Health & Beauty

How a “Quiet Chair” Salon Option Could Bring New Clients Your Way

How a “Quiet Chair” Salon Option Could Bring New Clients Your Way

No two salon clients are exactly alike. While some may look forward to the social engagement they get with their stylist during an appointment, others might be more interested in a salon client experience that offers them the chance to disengage. Adding a “Quiet Chair” to your salon menu of services could lead to a… Read more

Health & Beauty

A Week in the Life of a Salon Business Marketer

A Week in the Life of a Salon Business Marketer

This week-long salon marketing plan can be used as a checklist to help ensure that your salon marketing plan is rock-solid. It’s rooted in the marketing tactics that can help you attract new salon clients in today’s digital marketing landscape and includes marketing ideas that will keep your current client base engaged and interested in… Read more

Health & Beauty

3 Hot Beauty Industry Trends According to Google + 3 Hot Salon Marketing Tips and Takeaways

BeautyIndustryTrends Think With Google

What do man buns, box braids and purple hair have in common? Big business. These three trends are shaping the beauty industry right now, providing massive opportunities for salon owners and hair dressers to engage and attract new clients. These three beauty industry trends published by thinkwithgoogle.com should get your attention. They provide valuable insights… Read more

Health & Beauty

5 Reasons Why Word of Mouth Marketing Isn’t Working for Your Salon and Spa

salonspamarketing

Like nearly all local businesses, salons and independent stylists have historically relied heavily on word- of-mouth to grow their clientele. This makes sense when you consider that nearly 80 percent of all U.S. consumers share local business recommendations with family members, friends, coworkers and other acquaintances. For many small business owners in the beauty industry,… Read more

Customer Marketing, Health & Beauty, Marketing, Social Media

Take Your Salon Online and Grow

blog salon online digital marketing

The hair and nail salon industry is a $50 billion market that is growing at a steady pace, according to IBIS, a leading market research firm. Because of an increase in consumer disposable income, industry profit margins are better today than they’ve been in nearly a decade. In other words, there are more customers who… Read more