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Category Archives: Marketing

Technology

Tech Yourself Before You Wreck Yourself: A 10,000+ Word Guide On Investing in Technology

Check out this tech guide to see how you can invest in technology for small businesses.

Welcome to Kabbage’s in-depth technology guide! This guide is approximately 10,000 words (or roughly 30 pages) and contains the information you need on why technology matters, tools for your small business, how to invest in technologies and more. Fortunately, we’ve broken it up into five chapters: Why technology matters Tools and apps you need Technologies… Read more

Content Marketing, Marketing

How to Improve the Readability of Your Blog Posts — and 6 Tools to Help

How to Improve the Readability of Your Blog Posts, and 6 Tools to Help

It’s not enough to regularly update your blog. That’s a good first step for your small business, but it’s also necessary to make sure each post is easily readable. So, what does that mean exactly? Think of readability as a measure of how easy it is for people of all knowledge levels to understand what… Read more

Content Marketing, Digital Marketing

Get Ahead of Your Online Marketing Strategy Today: An 8,000+ Word Guide

The in-depth 8,000+ word marketing strategy guide for your online store.

Welcome to Kabbage’s in-depth digital marketing strategic guide! This guide is approximately 8,000 words (or 28 pages) and contains more than 150 tips on creating a killer marketing strategy for your online store. If your ecommerce store isn’t getting the traffic or sales you need, jumpstart your marketing strategy today with this guide. We know it’s… Read more

Digital Marketing, Marketing

4 Reasons Why Your Small Business Needs to Invest in Digital Marketing

Small and medium-sized businesses are putting more and more emphasis on their digital efforts. Borrell’s 2016 survey showed that 75 percent of SMBs planned to increase their advertising spend in 2017. However, research carried out by web design company Clutch found that 29 percent of small businesses do not have a website. On the one… Read more

Customer Service, Leadership, Restaurant & Bars

10 Reasons Restaurants Fail (and Solutions to Avoid Each One)

Welcome, Hartford readers, to the Kabbage blog! We’re here to help you and your small business achieve your goals and see success. Check out our blog for additional tips, tools and resources. From marketing to cybersecurity to hiring and more, Kabbage is here for your small business. If you’re interested in learning more about what it takes… Read more

Customer Service, Marketing

How to Hit Refresh on Your Customer Service Initiatives

There was a time, not too long ago, when creating a great customer experience wasn’t that high of a priority. Sales came first, and for the most part, this strategy seemed to work out for brands since there were fewer avenues to compete with. This landscape has drastically changed thanks to technology. If a customer… Read more

Branding Your Business, Digital Marketing, Health & Beauty, Marketing, Marketing, Professional Services

How to Rock Digital Marketing as a Beauty Brand in 2018

Now that 2018 is in full swing, it’s time to come out of vacation mode and get down to business with a digital marketing plan for the year. As a social media strategist for small and woman-owned businesses, I’ve had the pleasure of working with several beauty brands that are rocking it on social media… Read more

Hiring & Payroll, Leadership, Marketing, Technology

20 Small Business Trends to Watch Out for in 2018

With 2018 upon us, it’s time to revamp and rethink your strategies for your small business. Align your goals with what’s trending to ensure you meet, or even possibly exceed, your expectations. From hiring to technological advances, here are 20 small business trends you should keep in mind when setting your 2018 goals. Marketing &… Read more

Holiday & Seasonal Marketing, Marketing

6 New Year Resolutions to Grow Your Business

With the New Year upon us, countless resolutions are being made. While most resolutions this time of year revolve around hitting the gym more often and cutting down on the fried foods, they can also be made for improving your business. Establishing a few New Year’s business resolutions may be just the ticket to jumpstarting… Read more

Customer Marketing, Customer Service, Ecommerce, Retail & Inventory

6 Ways Online Business Owners Can Increase Customer Retention

eCommerce businesses, inherently, lack the personal touch a business owner can bring to a brick-and-mortar establishment. All your clients are purchasing from you virtually, and there is no face-to-face interaction. This process means that even repeat customers don’t feel sense of loyalty to your business. But even though online businesses present a unique challenge, you… Read more