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Category Archives: Advertising

Advertising, Digital Marketing, Marketing, Social Media

How Much Should You Spend on Facebook Ads?

For anybody considering using Facebook advertising for business, this is pretty much the #1 question. It’s also nearly impossible to answer in its current form, at least in terms of a specific monetary value – but people still try! This article (pictured above) by Jon Loomer, who’s one of the best in the business of… Read more

Advertising, Local Marketing, Marketing, Social Media

A Simple Guide to Pokémon GO for Small Business, Part 2: Marketing Ideas

As we discussed in Part 1 of this series, the new augmented reality mobile game, Pokémon GO, is rapidly capturing the hearts of people everywhere. Whether they are dedicated Pokémon fans that have kept up with the newest Nintendo DS games, or are part of the dormant audiences that were awakened by an accessible experience… Read more

Advertising, Branding Your Business, Business Plan, Marketing, SEO, Shipping, Small Business Tools, Starting A Business, Website Design

4 Things You Need to Know Before Setting Up an Online Store

More than half a million Americans start businesses every month. Some businesses succeed. Many fail. When the latter happens it isn’t necessarily for lack of startup capital. In many cases, business owners fail to do the research necessary to create a successful business. Educating yourself about your industry and doing strong foundational work for your… Read more

Advertising, Content Marketing, Customer Marketing, Marketing, Social Media, Website Design

PicMonkey: Your Insanely Simple Alternative to Photoshop

PicMonkey: Your Insanely Simple Alternative to Photoshop

If you’re looking for an easy-to-use photo editor to add pizzazz to your images, PicMonkey is the answer. This powerful photo editor is web-based, so there’s nothing to download or install, and it’s perfect for the novice – you don’t need any design experience to create great-looking, professional images with this alternative to Photoshop. They… Read more

Advertising, Marketing, Social Media

Facebook Ad Academy: Complete Beginner’s Resource Guide to Learning How to Run Ads on Facebook

Facebook Ad Academy: Complete Beginner's Resource Guide to Learning How to Run Ads on Facebook

Facebook ads are one of the most powerful and popular ways for small businesses to advertise online – but depending on your perspective, Facebook ads might seem confusing or overpriced. It can be hard to know how to get started with Facebook ads for small business – is Facebook advertising just for big brands with… Read more

Advertising, Customer Marketing, Email Marketing, Local Marketing, Marketing

10 Easy Ways to Promote Your Business

10 Easy Ways to Promote Your Business

As a business owner, you need to constantly come up with creative ways to increase your sales, reputation and clients. To stay ahead of the competition, it’s important to continually get your brand in front of your target audience. There are a number of ways both online and off to promote your business and ultimately… Read more

Advertising, Local Marketing, Marketing

High-Tech Local Advertising: Is Location-Based Advertising Right for Your Business?

Location-Based Advertising

The old standby of Yellow Page print ads and local flyers simply doesn’t do the trick anymore. In today’s mobile society, it’s not surprising that one of the fastest growing advertising strategies is location-based advertising. To improve your marketing efforts, take a look at these five location-based advertising strategies: 5 Location-Based Advertising Strategies Micro-Advertising What… Read more