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Category Archives: Advertising

Advertising, Local Marketing, Marketing

5 Valuable Ways to Stretch a Small Budget with Offline Advertising

AdvertiseOffline

Online marketing strategies are a necessity for any growing business. However, that doesn’t mean you should neglect offline advertising and marketing techniques altogether. In fact, with everyone focused on online strategies, using old school marketing techniques, can help you gain an edge over your competitors – especially if you’re trying to expand locally. Write for… Read more

Advertising, Customer Marketing, Marketing

11 Affordable Advertising Ideas Perfect for Your Small Business

Advertising Ideas

Small businesses are always looking for smart, cost-effective ways to advertise. But how can small businesses compete in a world that is already so cluttered with advertising, spam and big-budget messages from big-money brands? Fortunately, there are still a lot of free, low-cost ways to promote your business. With a bit of imagination and lots… Read more

Advertising, Customer Marketing, Marketing

The Single Most Effective Form of Online Advertising for Small Business Owners

onlineadvertising

The component I love most about owning a digital marketing agency is that I get to meet with every kind of small business owner. From entrepreneurs who started car dealerships to ecommerce websites to dry cleaners, plumbing companies and law firms. You name the industry, and I have likely met with the marketing manager or… Read more

Advertising, Content Marketing, Marketing, PR

One Remarkable Way to Get Free Press for Your Small Business

FreePress

It can be hard to get publicity for a growing or small business. Most of the time, the media only thinks the biggest players are newsworthy. That makes it hard for the little guy to leverage the media. The solution is as simple as it is underused: a little website called HARO. HARO stands for… Read more

Advertising, Finance & Accounting, Financial Management, Marketing

The Top Advertising Tactics You Need to Budget For

AdvertisingTactics

With business budgets being what they are — tight and non-negotiable — it’s easier to avoid spending on a given category completely than to research affordable options. Advertising is one example small business owners tend to shy away from, assuming they can’t afford it at all. That might have been true when television and radio… Read more

Advertising, Marketing, Social Media

Experts Weigh-in on What Instagram’s API Opening Means for Your Small Business

InstagramAPI

Instagram recently announced that it has opened its new advertising API, which makes it possible for marketers to start buying Instagram ads via automated methods with more specific ad targeting similar to Facebook ads. The new Instagram ad API will also help ad buyers plan Instagram ad campaigns alongside other digital ads and cross-promote and integrate… Read more

Advertising, Marketing

Reconsidering Radio Ads: Why The Radio Industry Isn’t Dead

radioisnotdead

With the rise of the internet, many companies have continuously slashed their budgets for radio ads in an effort to focus on digital marketing techniques. In 2015 companies are projected to allot only $2.3 billion in their advertising budgets for radio. This may seem like a lot, but it’s actually fifth on the list of… Read more

Advertising, Marketing

Ad Espresso ‘Facebook Ads Don’t Suck’ Webinar Questions Follow-Up

Hero_MayWebinar

Recently, we hosted Massimo Chieruzzi of AdEspresso for the webinar “Facebook Ads Don’t Suck: Tips to Leverage Them for Your Small Business.” The webinar saw record attendance and since there were more audience questions than we had time to answer, Massimo generously agreed to answer them for us in a follow-up blog post. We hope… Read more

Advertising, Marketing

Google’s Rumored New Advertising Product Enables Hypertargeting

newGoogleAds

Rumors are circulating online that Google’s ad-targeting product may be getting even more targeted – by harnessing the power of your customers’ email addresses. According to reports, the new offering asks businesses to give Google their customers’ email addresses. Google then combines this email data with their own information about those individuals’ online activity to… Read more

Advertising, Marketing

Facebook Ads Don’t Suck [WEBINAR RECAP]

Thanks to everyone who was able to attend our May webinar, Facebook Ads Don’t Suck, with Massimo Chieruzzi of AdEspresso. It was our biggest webinar so far and we had so many questions we weren’t able to address that Massimo will be taking time to answer each of them over the weekend. We’ll be posting the… Read more