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Category Archives: Content Marketing

Content Marketing, Customer Marketing, Marketing

YouTube, Influencer Marketing and Great Advice from Google


Are you ready to take your marketing to the next level? Find out how to get YouTube influencers to produce videos about yourRead More

Content Marketing, Customer Marketing, Marketing, Retail & Inventory, Social Media

The Rising Power of Product Reviews: How to Get Product Reviews and Why You Should

The Rising Power of Product Reviews

Nine out of 10 buyers consider product reviews before making a purchase and they have come to expect to find stars, user reviewsRead More

Content Marketing, Customer Marketing, Marketing, Small Business Spotlight

Small Biz Interview: Digital Marketing Experts Share 5 Strategies to Grow Your Small Business

Digital Marketing Experts Share 5 Strategies to Grow Your Business

Lodestar is defined as a star that shows the way, which accurately describes Sarah and Derek Schwitters’ digital marketing firm, lodestar marketing group.Read More

Content Marketing, Marketing, PR

Don’t Miss these Press Opportunities for Your Small Business!


How are you spreading the word about your business? You’re probably already using a variety of marketing tools and strategies. Having a greatRead More

Advertising, Content Marketing, Marketing, PR

One Remarkable Way to Get Free Press for Your Small Business


It can be hard to get publicity for a growing or small business. Most of the time, the media only thinks the biggestRead More

Content Marketing, Customer Marketing, Marketing

7 Horrible Call-to-Action No-Nos Small Businesses Make

Horrible Call to Action

What’s your initial reaction when you hear the phrase “call-to-action”? Most of you probably groan, and pray the conversation will be over quickerRead More

Content Marketing, Customer Marketing, Marketing

The Rise of the Deletist Consumer – and What it Means for Your Small Business


  When was the last time you were excited to get an email from a company? Even when you chose to sign upRead More

Content Marketing, Marketing

What is Marketing Automation Software?


Do you have a hard time nurturing prospects into customers and turning new customers into repeat customers? You’re not alone. A recent studyRead More

Content Marketing, Marketing

Knowledge is the New Ad Copy: Your Guide to Modern Messaging

knowledge is ad copy

Business services marketing must strike a difficult balance. On one side, business customers are sophisticated. They see through typical “sales-speak” and marketing strategiesRead More

Content Marketing, Marketing, Social Media

Using LinkedIn to Strategically Grow Your Business


With 300 million members, LinkedIn is the world’s largest professional network. The social network gives you the opportunity to connect with strategic partners,Read More