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Category Archives: Content Marketing

Content Marketing, Customer Marketing, Marketing

YouTube, Influencer Marketing and Great Advice from Google


Are you ready to take your marketing to the next level? Find out how to get YouTube influencers to produce videos about your brand and its products and services that will hit just in time for the next big shopping season. An estimated 300 hours of video are uploaded to YouTube every hour, to be… Read more

Content Marketing, Customer Marketing, Marketing, Retail & Inventory, Social Media

The Rising Power of Product Reviews: How to Get Product Reviews and Why You Should

The Rising Power of Product Reviews

Nine out of 10 buyers consider product reviews before making a purchase and they have come to expect to find stars, user reviews and ratings posted for any type of product they are considering. Without product reviews, your brand might not make the cut. Find out why shoppers are tuning out advertisers and tuning in… Read more

Content Marketing, Customer Marketing, Marketing, Small Business Spotlight

Small Biz Interview: Digital Marketing Experts Share 5 Strategies to Grow Your Small Business

Digital Marketing Experts Share 5 Strategies to Grow Your Business

Lodestar is defined as a star that shows the way, which accurately describes Sarah and Derek Schwitters’ digital marketing firm, lodestar marketing group. Based in the Pacific Northwest, lodestar guides clients in all aspects of digital marketing – search engine marketing (SEM), search engine optimization (SEO), social media, design and development. Like the start of… Read more

Content Marketing, Marketing, PR

Don’t Miss these Press Opportunities for Your Small Business!


How are you spreading the word about your business? You’re probably already using a variety of marketing tools and strategies. Having a great website, up-to-date social media channels and a professional brochure can all help you reach your target market. However, if you’re like many business owners, you may not be leveraging the media to… Read more

Advertising, Content Marketing, Marketing, PR

One Remarkable Way to Get Free Press for Your Small Business


It can be hard to get publicity for a growing or small business. Most of the time, the media only thinks the biggest players are newsworthy. That makes it hard for the little guy to leverage the media. The solution is as simple as it is underused: a little website called HARO. HARO stands for… Read more

Content Marketing, Customer Marketing, Marketing

7 Horrible Call-to-Action No-Nos Small Businesses Make

Horrible Call to Action

What’s your initial reaction when you hear the phrase “call-to-action”? Most of you probably groan, and pray the conversation will be over quicker than it started. As marketing professionals or small business owners, this might not necessarily be the most fun topic, but mastering this skill is an absolute necessity. Let’s get down to the… Read more

Content Marketing, Customer Marketing, Marketing

The Rise of the Deletist Consumer – and What it Means for Your Small Business


  When was the last time you were excited to get an email from a company? Even when you chose to sign up for the company email list, even when it’s a brand you enjoy buying, even if it’s a good deal or a big cost savings being offered, chances are that marketing emails are… Read more

Content Marketing, Marketing

What is Marketing Automation Software?


Do you have a hard time nurturing prospects into customers and turning new customers into repeat customers? You’re not alone. A recent study by found that 47 percent of business owners are using manual methods to manage their clients, contacts and leads. Even worse, 9 percent of business owners aren’t using anything at all…. Read more