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Category Archives: Customer Marketing

Customer Marketing, Customer Service, Ecommerce, Retail & Inventory

6 Ways Online Business Owners Can Increase Customer Retention

eCommerce businesses, inherently, lack the personal touch a business owner can bring to a brick-and-mortar establishment. All your clients are purchasing from you virtually, and there is no face-to-face interaction. This process means that even repeat customers don’t feel sense of loyalty to your business. But even though online businesses present a unique challenge, you… Read more

Customer Marketing, Marketing

Online Reviews Are The Social Proof Your Small Business Needs More Of

It used to be that people got business recommendations from family and friends. Those days have long past. It’s not that people don’t rely on recommendations anymore though –  it’s how they get recommendations that has become a lot more complex. The internet now plays a huge part in how businesses are recommended, assisted by… Read more

Customer Marketing, Marketing

5 Ways Referral Programs Help Small Businesses

Small businesses are a prime candidate for referral programs. Perhaps you’re a local shop or start-up company, whatever the case may be, getting new customers is always helpful. Everyone knows of at least one business that has a referral program. We’re not talking about loyalty cards or punch cards, but a legitimate referral program. You… Read more

Customer Marketing, Marketing

How to Analyze Competitors’ Marketing Budgets

A HubSpot.com Then Vs. Now Infographic highlighting how running a small business has changed over the past five years notes that six out of 10 business owners said it’s more difficult to run a business now than it was five years before. Of these, 40 percent say that direct competition is to blame. Let’s take… Read more

Customer Marketing, Local Marketing, Marketing, Restaurant & Bars, Website Design

Food for Thought: How to Take Awesome Pictures for Your Menu

Food for Thought: How to Take Awesome Pictures for Your Menu

When it comes to creating a first impression, images on a menu can make or break restaurants. A well-crafted menu with stunning pictures of mouth-watering food is sure to entice first time visitors to indulge. While the best course of action for restaurateurs would be to hire a professional food photographer with an extensive resume,… Read more

Advertising, Content Marketing, Customer Marketing, Marketing, Social Media, Website Design

PicMonkey: Your Insanely Simple Alternative to Photoshop

PicMonkey: Your Insanely Simple Alternative to Photoshop

If you’re looking for an easy-to-use photo editor to add pizzazz to your images, PicMonkey is the answer. This powerful photo editor is web-based, so there’s nothing to download or install, and it’s perfect for the novice – you don’t need any design experience to create great-looking, professional images with this alternative to Photoshop. They… Read more

Customer Marketing, Health & Beauty, Marketing

Attract New Clients with these 4 Salon Marketing Hacks

Attract New Clients with these 4 Salon Marketing Hacks

Attracting new salon clients is second only to managing and motivating staff when it comes to the concerns of beauty professionals. These four salon marketing hacks can help you attract new clients without discounting or depleting profit margins. Hundreds of salon owners recently participated in a Phorest.com survey which listed their top three concerns as… Read more

Customer Marketing, Marketing

How Your Limo Company Can Stay Competitive with Uber with a Mobile App

How Your Limo Company Can Stay Competitive with Uber with a Mobile App

Owners of limousine companies took a substantial hit during the most recent recession. Yet, their problems weren’t over once the economy started to pick up. Just as consumers began to once again have discretionary income to spend on luxuries like chauffeur-driven rides to the airport, ride-sharing companies, like Uber and Lyft, came into the picture… Read more

Customer Marketing, Health & Beauty, Marketing

Attract New Clients with these 4 Salon Marketing Hacks

Attract New Clients with these 4 Salon Marketing Hacks

Attracting new salon clients is second only to managing and motivating staff when it comes to the concerns of beauty professionals. These four salon marketing hacks can help you attract new clients without discounting or depleting profit margins. Hundreds of salon owners recently participated in a Phorest.com survey which listed their top three concerns as… Read more

Customer Marketing, Marketing

6 Ways to Keep New Gym Members When New Year’s Resolutions Lose Their Luster

6 Ways to Keep New Gym Members When New Year’s Resolutions Lose Their Luster

Last year, the number one New Year’s resolution for Americans was – predictably – to lose weight, and many who made this decision followed through by signing up for a gym membership. Given that only 8 percent were successful in achieving their resolutions, many gym memberships were cancelled shortly after enthusiasm began to wane. Here… Read more