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Category Archives: Customer Marketing

Advertising, Customer Marketing, Email Marketing, Local Marketing, Marketing

10 Easy Ways to Promote Your Business

10 Easy Ways to Promote Your Business

As a business owner, you need to constantly come up with creative ways to increase your sales, reputation and clients. To stay ahead of the competition, it’s important to continually get your brand in front of your target audience. There are a number of ways both online and off to promote your business and ultimately… Read more

Customer Marketing, Holiday & Seasonal Marketing, Kabbage Customers, Marketing, Retail & Inventory

15 Tips to Increase Sales During the Holiday Season

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With one week to go before Thanksgiving, Black Friday, and Small Business Saturday, we hope that you are ready for a busy holiday sale season! If you haven’t already started prepping your small business for this time of year, it’s not too late to start now. One thing we suggest is adding new marketing and… Read more

Content Marketing, Customer Marketing, Marketing

YouTube, Influencer Marketing and Great Advice from Google

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Are you ready to take your marketing to the next level? Find out how to get YouTube influencers to produce videos about your brand and its products and services that will hit just in time for the next big shopping season. An estimated 300 hours of video are uploaded to YouTube every hour, to be… Read more

Customer Marketing, Marketing, Social Media, Technology

TapInfluence’s New Platform Helps Small Businesses Leverage Social Media Influencers

TapInfluence’s New Platform Helps Small Businesses Leverage Social Media Influencers

Building an impactful social media presence is challenging, especially as a small business. It takes a cohesive strategy to cut through the noise and reach your target audience. But what if you could recruit ambassadors to promote your company on social media? Social media stars who are already connected to your target audience? TapInfluence is… Read more

Customer Marketing, Customer Service, Marketing, Retail & Inventory

Gift Guide: Holiday Gift Ideas to Send Your Clients

Holiday Gift Ideas to Send Your Clients

The season of giving offers service-based businesses the perfect opportunity to build good will and to show appreciation for their customers by sending well-thought out and interesting gifts. What makes a gift that a client will enjoy? Choose something that shows genuine appreciation, that takes some thought and time to come up with and that… Read more

Content Marketing, Customer Marketing, Marketing, Retail & Inventory, Social Media

The Rising Power of Product Reviews: How to Get Product Reviews and Why You Should

The Rising Power of Product Reviews

Nine out of 10 buyers consider product reviews before making a purchase and they have come to expect to find stars, user reviews and ratings posted for any type of product they are considering. Without product reviews, your brand might not make the cut. Find out why shoppers are tuning out advertisers and tuning in… Read more

Customer Marketing, Holiday & Seasonal Marketing, Marketing, Retail & Inventory

Why It’s Vital That Small Businesses Price Match During the Holiday Season

Why It’s Vital That Small Businesses Price Match During the Holiday Season

Showrooming is that obnoxious – if very, very smart – habit consumers now have of coming into a brick-and-mortar store to experience merchandise before ordering it online. It’s such a common practice there’s a term for it. Retail data shows the power of internet pricing and convenience versus traditional, in-store shopping. Between 2013 and 2014,… Read more

Customer Marketing, Holiday & Seasonal Marketing, Marketing, Sales

The 2015 Holiday Shopping Trends to Watch According to Google

  If last year’s holiday shopping season is any indication, 2015 holiday shopping trends may see consumers spending in the neighborhood of $620 billion on retail sales in November and December. For some retailers, holiday sales account for as much as half of their annual revenues. With so much money up for grabs and so much… Read more

Customer Marketing, Marketing

Why Customer Engagement is Critical for Small Businesses

Why Customer Engagement is Critical for Small Businesses

  A lot of small businesses put customer support on the backburner when starting out. With mantras like “sell more” and “focus on growth” driving them, entrepreneurs tend to believe they have too many other priorities that take precedence over talking to customers. But in 2015, it is no longer enough to merely “support” a… Read more