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Category Archives: Customer Loyalty

Customer Loyalty, Customer Service, Marketing, Sustainability

4 Ways Your Small Business Benefits from Referrals

As a small business, word of mouth marketing is a reliable and cost-effective way to grow your business. Fortunately, we live in a world where people generally root for and want to see small businesses succeed. And whether it be a face-to-face conversation, text or social media message, word of mouth has a way of… Read more

Customer Loyalty, Customer Service

The True Power of Loyalty Programs

Despite being the key to a successful business, not enough time and energy is spent on cultivating loyal customers. According to the White House Office of Consumer Affairs, loyal customers are worth 10 times as much as their first purchase over their lifetime doing business with you. And it’s not just their purchasing power that… Read more

Customer Loyalty, Customer Service

How Small Businesses Can Benefit from Loyalty Programs

It’s interesting to note that some of the busiest gas stations in town aren’t operated by energy companies at all. Instead they are outlets of large grocery and retail chains that reward their customer’s other business by offering discounts at the pump. While some of these supermarkets aren’t that competitive or distinctive from their competition… Read more

Customer Loyalty, Customer Service, Sustainability

How to Design an Effective Loyalty Program for Your Patrons

Serving your first customer ever is always special and memorable for any entrepreneur. However, as time passes and you get the hang of the trade, competition becomes more apparent. You begin to recognize how important it is to increase customer acquisitions and retain existing customers. And this is where a common problem ensues. Some of… Read more