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Category Archives: Email Marketing

Digital Marketing, Email Marketing, Marketing, Mobile Marketing, SEO, Social Media

20 Ways to Drive Traffic to Your Website

A small business without a website will stay small, plain and simple. As critical as a website is for small business success, a website that gets little-to-no traffic is just as bad – or even possibly worse. These 20 tips will help you drive traffic to your website that will generate engagement with potential buyers,… Read more

Digital Marketing, Email Marketing, Marketing, Mobile Marketing, SEO, Social Media

20 Ways to Drive Traffic to Your Website

A small business without a website will stay small, plain and simple. As critical as a website is for small business success, a website that gets little-to-no traffic is just as bad – or even possibly worse. These 20 tips will help you drive traffic to your website that will generate engagement with potential buyers,… Read more

Advertising, Customer Marketing, Email Marketing, Local Marketing, Marketing

10 Easy Ways to Promote Your Business

10 Easy Ways to Promote Your Business

As a business owner, you need to constantly come up with creative ways to increase your sales, reputation and clients. To stay ahead of the competition, it’s important to continually get your brand in front of your target audience. There are a number of ways both online and off to promote your business and ultimately… Read more

Email Marketing, Marketing

5 Tips for Improving Your Bottom Line with Email Marketing

5 Tips for Improving Your Bottom Line with Email Marketing

As a business owner, you know exactly how tricky it is to be your company’s Jack of All Trades. Some days you need to be the accountant, the marketer, the CEO, all while trying to grow your business at the same time. But what if there was a way you could increase communication with your… Read more

Email Marketing, Marketing

Klaviyo Debuts to Help eCommerce Shops Send Better Emails

Klaviyo

It seems like there are hundreds of digital tools to support running a business. From social media analytics to project management to expense reporting and email marketing, it’s difficult to know which solutions will work best for your company. Email marketing technology is becoming more complex Email marketing technology has become especially complicated in the… Read more

Email Marketing, Marketing, Technology

How Email Marketing Automation Software Helps Your Business Stay CAN-SPAM Compliant

EmailAutomation

Over the past few years, ensuring CAN-SPAM compliance has become somewhat of a minefield for email marketers. That is part of the reason why it is so important to have good email marketing automation software to protect your business from any challenges that might arise. Otherwise, you might wind up liable for fines of up to $16,000… Read more

Email Marketing, Marketing, Technology

How to Read Your Prospects Minds with the Crystal Platform

Have you ever wanted to get inside the head of your prospects? Understand their personality? Know their likes? Be able to read what makes them more receptive to your message before you talk to them? Then it’s time to take a look at Crystal. Crystal is a new platform that builds your influence online and… Read more

Email Marketing, Marketing

Why Gmail’s Undo Send is a Godsend for Small Business

gmail_unsend

Email is one of the most powerful and yet potentially destructive forms of business communication. Emails can be misunderstood, misconstrued, copied and forwarded forever. A few inappropriate words in an email message can ruin relationships, sabotage careers and destroy companies. Have you ever sent an email that you immediately regretted, but had no way of… Read more

Email Marketing, Marketing

3 Tips For Improving the Tone of Your Emails

  Do you know how you’re perceived by email? Without visual or audible cues, it may be difficult for a person on the other end to get a true sense of who you are. You’re left with the words on the page, which can sometimes be misleading. For example, a Wall Street Journal article tells… Read more

Email Marketing, Marketing, Mobile Marketing, Website Design

6 Digital Marketing Tips For 2014

The world is quickly becoming digitized. As of January 2014, 90 percent of Americans adults have a mobile phone, 58 percent have smart phones, and 42 percent have tablet computers. Because so many people are joining the digital world, there are many new ways for you to reach new customers and connect with current fans… Read more