A small business without a website will stay small, plain and simple. As critical as a website is for small business success, a website that gets little-to-no traffic is just as bad – or even possibly worse. These 20 tips will help you drive traffic to your website that will generate engagement with potential buyers,… Read more
A small business without a website will stay small, plain and simple. As critical as a website is for small business success, a website that gets little-to-no traffic is just as bad – or even possibly worse. These 20 tips will help you drive traffic to your website that will generate engagement with potential buyers,… Read more
Mobile expansion for your small business doesn’t mean solely sticking with a mobile version of your website. You should also consider creating a mobile app. Mobile apps are for more than just large chains, so don’t overlook them. The average American adult spends almost three hours a day on their smartphone, and with an app,… Read more
Earlier in 2016, Google started to display AMP results in the ‘Top Stories’ section of its search engine results pages, allowing mobile users to access fast-loading versions of major news stories. Now, the search engine giant has announced an expansion of its AMP support, displaying AMP in the ordinary search listings. According to Google, the… Read more
The past few years have witnessed an explosion of new mobile apps, new methods of social media marketing, and lots of media hype about the ways that businesses are using these new tools to reach customers on their smartphones. But with all of the attention being given to mobile apps, is it possible that… Read more
Brandy Melville is the “hottest teen retailer you’ve never heard of.” The company has 45 stores in the US, Canada, and Europe, and just opened a new 8,000 square foot NYC flagship store this year. But the retailer doesn’t advertise, at least not through traditional channels. They sell mostly basic clothing items for teen… Read more
What if a customer clicked through to your website from an online ad, found the product they were looking for, added the item to their cart to begin checking out, and then…left? This is an all too common scenario where customers become frustrated with tedious, complicated checkout processes on an eCommerce website. It’s not that… Read more
Just a few years ago, Foursquare was one of the darlings of the social media world after it made its debut at South By Southwest 2009. Foursquare’s innovative “check-in” technology made it possible for small businesses to connect and offer specials deals and discounts to customers based on location. Foursquare’s use of virtual goods… Read more
Have you ever thought about creating a customer loyalty program for your business? Over the past year, an increasing number of small businesses have started to create them. In some cases, it makes a lot of sense, but in others it simply doesn’t. If you’re unsure whether you fall into the former or… Read more
