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Category Archives: Marketing

Holiday & Seasonal Marketing, Marketing, Restaurant & Bars, Retail & Inventory

What You Need to Know for Peak Shopping Season

The holiday season is approaching, and as a small business owner, your eyes might be set on those peak spending days, so you want to ensure you’re ready for them. Last year, holiday revenue showed positive gains from 2015, and this year, revenue projections show steady, albeit slower, gains as well. One of the largest… Read more

Digital Marketing, Email Marketing, Marketing, Mobile Marketing, SEO, Social Media

20 Ways to Drive Traffic to Your Website

A small business without a website will stay small, plain and simple. As critical as a website is for small business success, a website that gets little-to-no traffic is just as bad – or even possibly worse. These 20 tips will help you drive traffic to your website that will generate engagement with potential buyers,… Read more

Digital Marketing, Email Marketing, Marketing, Mobile Marketing, SEO, Social Media

20 Ways to Drive Traffic to Your Website

A small business without a website will stay small, plain and simple. As critical as a website is for small business success, a website that gets little-to-no traffic is just as bad – or even possibly worse. These 20 tips will help you drive traffic to your website that will generate engagement with potential buyers,… Read more

Holiday & Seasonal Marketing, Marketing, Restaurant & Bars

10 Bite-Sized Holiday Marketing Ideas for Restaurants

Holiday Marketing Ideas for Restaurants

While the heart of the holiday shopping season hits around Thanksgiving, one in 10 consumers actually starts holiday shopping before Labor Day. Given the amount of consumer spending up for grabs, restaurants that put a solid holiday marketing plan together stand to reap the rewards of increased traffic and profits. Last year, consumers spent more… Read more

Holiday & Seasonal Marketing, Marketing, Retail & Inventory

10 Ways to Ensure Your 2017 Small Business Saturday is a Smashing Success

10 Ways to Ensure Small Business Saturday is a Smashing Success

Forget about Black Friday. This year’s big sale day is Small Business Saturday. On November 25 (the day after Black Friday), local small businesses create a sense of community with special sales, promotions, and events. About Small Business Saturday This event first launched in 2010, and a year later, President Obama voiced his support and… Read more

Ecommerce, Retail & Inventory, Technology

10 Vital Features Your Online Store Needs

Online stores aren’t just for huge companies like Best Buy and Amazon. Small businesses worldwide have discovered the advantages of opening an online store to sell their products. In fact, anyone can sell online, even a one-person business operating out of a home. With the proper tools at your disposal, you can sell anything, from… Read more

Cash Flow, Finance & Accounting, Financial Management, Professional Services, Sales

6 Tips for Managing Business Expenses When You Work on Contract

If your small business relies on contract work, you probably experience some of the same revenue spikes and dips that seasonal businesses do. However, it’s even harder to manage expenses with certain kinds of contract work. Contract businesses can’t always count on increased revenue during a certain time of year like a seasonable business can…. Read more

Customer Loyalty, Customer Service

How to Design an Effective Loyalty Program for your Patrons

Serving your first customer ever is always special and memorable for any entrepreneur. However, as time passes and you get the hang of the trade, the sense of competition is becoming more apparent. Hence, there is a heightened demand for an increase in the number of customer acquisitions as well as retaining already existing customers… Read more

Customer Loyalty, Customer Service

The True Power of Loyalty Programs

Despite being the key to a successful business, not enough time and energy is spent on cultivating loyal customers. According to the White House Office of Consumer Affairs, loyal customers are worth 10 times as much as their first purchase over their lifetime doing business with you. And it’s not just their purchasing power that… Read more

Advertising, Digital Marketing, Marketing, Social Media

How Much Should You Spend on Facebook Ads?

For anybody considering using Facebook advertising for business, this is pretty much the #1 question. It’s also nearly impossible to answer in its current form, at least in terms of a specific monetary value – but people still try! This article (pictured above) by Jon Loomer, who’s one of the best in the business of… Read more