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Category Archives: Marketing

Customer Marketing, Marketing

Online Reviews Are The Social Proof Your Small Business Needs More Of

It used to be that people got business recommendations from family and friends. Those days have long past. It’s not that people don’t rely on recommendations anymore though –  it’s how they get recommendations that has become a lot more complex. The internet now plays a huge part in how businesses are recommended, assisted by… Read more

Customer Loyalty, Customer Service, Marketing, Sustainability

4 Ways Your Small Business Benefits from Referrals

As a small business, word of mouth marketing is a reliable and cost-effective way to grow your business. Fortunately, we live in a world where people generally root for and want to see small businesses succeed. And whether it be a face-to-face conversation, text or social media message, word of mouth has a way of… Read more

Holiday & Seasonal Marketing, Small Business Spotlight

Small Business Owners Share Holiday Excitement

Kabbage spoke with small business owners about the holidays. In this post, they discuss how they give back to their communities, what they’re looking most forward to and more! They also provide advice to those who are experiencing the winter holidays for the first time as a small business owner. What are you looking forward to… Read more

Holiday & Seasonal Marketing, Marketing, Retail & Inventory, Shipping, Social Media

Your Guide to Mastering the End-of-Year Holidays

The holidays provide great revenue opportunities for your retail business. The National Retail Federation (NRF) reports that in 2016, holiday retail sales reached $658.3 billion nationwide (which exceeded its expectations by $3 billion!) – $122.9 billion of which was obtained online. So how can you prepare your shop for the peak spending holidays? Here, we’ll… Read more

Holiday & Seasonal Marketing, Retail & Inventory

Two Checklists Your Retail Biz Needs for the Holidays ❄

Are you prepared for the upcoming holidays? Just this past year, holiday retail sales totaled to $658 billion! It’s one of the busiest times of year for retailers, and you don’t want to miss out on it. To ensure you’re prepared, take a look at the checklists below to make sure this is your best… Read more

Holiday & Seasonal Marketing, Marketing, Restaurant & Bars, Retail & Inventory

What You Need to Know for Peak Shopping Season

The holiday season is approaching, and as a small business owner, your eyes might be set on those peak spending days, so you want to ensure you’re ready for them. Last year, holiday revenue showed positive gains from 2015, and this year, revenue projections show steady, albeit slower, gains as well. One of the largest… Read more

Digital Marketing, Email Marketing, Marketing, Mobile Marketing, SEO, Social Media

20 Ways to Drive Traffic to Your Website

A small business without a website will stay small, plain and simple. As critical as a website is for small business success, a website that gets little-to-no traffic is just as bad – or even possibly worse. These 20 tips will help you drive traffic to your website that will generate engagement with potential buyers,… Read more

Digital Marketing, Email Marketing, Marketing, Mobile Marketing, SEO, Social Media

20 Ways to Drive Traffic to Your Website

A small business without a website will stay small, plain and simple. As critical as a website is for small business success, a website that gets little-to-no traffic is just as bad – or even possibly worse. These 20 tips will help you drive traffic to your website that will generate engagement with potential buyers,… Read more

Holiday & Seasonal Marketing, Marketing, Restaurant & Bars

10 Bite-Sized Holiday Marketing Ideas for Restaurants

Holiday Marketing Ideas for Restaurants

While the heart of the holiday shopping season hits around Thanksgiving, one in 10 consumers actually starts holiday shopping before Labor Day. Given the amount of consumer spending up for grabs, restaurants that put a solid holiday marketing plan together stand to reap the rewards of increased traffic and profits. Last year, consumers spent more… Read more

Holiday & Seasonal Marketing, Marketing, Retail & Inventory

10 Ways to Ensure Your 2017 Small Business Saturday is a Smashing Success

10 Ways to Ensure Small Business Saturday is a Smashing Success

Forget about Black Friday. This year’s big sale day is Small Business Saturday. On November 25 (the day after Black Friday), local small businesses create a sense of community with special sales, promotions, and events. About Small Business Saturday This event first launched in 2010, and a year later, President Obama voiced his support and… Read more