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Category Archives: Marketing

Customer Loyalty, Customer Service

The True Power of Loyalty Programs

Despite being the key to a successful business, not enough time and energy is spent on cultivating loyal customers. According to the White House Office of Consumer Affairs, loyal customers are worth 10 times as much as their first purchase over their lifetime doing business with you. And it’s not just their purchasing power that… Read more

Advertising, Digital Marketing, Marketing, Social Media

How Much Should You Spend on Facebook Ads?

For anybody considering using Facebook advertising for business, this is pretty much the #1 question. It’s also nearly impossible to answer in its current form, at least in terms of a specific monetary value – but people still try! This article (pictured above) by Jon Loomer, who’s one of the best in the business of… Read more

Digital Marketing, Marketing

8 Digital Marketing Trends for Small Businesses

  The digital marketing landscape continues to evolve and embracing the evolution is exciting. Our social lives have become a part of the digital sphere. Millions of people from around the globe, whether they be a customer, business, family or friend, are spending large amounts of time online. This newfangled way to communicate messages and… Read more

Marketing, Mobile Marketing, Technology

6 Benefits of Mobile Expansion for Your Small Business

Mobile expansion for your small business doesn’t mean solely sticking with a mobile version of your website. You should also consider creating a mobile app. Mobile apps are for more than just large chains, so don’t overlook them. The average American adult spends almost three hours a day on their smartphone, and with an app,… Read more

Customer Marketing, Marketing

5 Ways Referral Programs Help Small Businesses

Small businesses are a prime candidate for referral programs. Perhaps you’re a local shop or start-up company, whatever the case may be, getting new customers is always helpful. Everyone knows of at least one business that has a referral program. We’re not talking about loyalty cards or punch cards, but a legitimate referral program. You… Read more

Marketing, Mobile Marketing, SEO

What Are Accelerated Mobile Pages (AMP) And Why They Affect SEO

Earlier in 2016, Google started to display AMP results in the ‘Top Stories’ section of its search engine results pages, allowing mobile users to access fast-loading versions of major news stories. Now, the search engine giant has announced an expansion of its AMP support, displaying AMP in the ordinary search listings. According to Google, the… Read more

Content Marketing, Marketing

8 Tips to Improve Your Business Writing Skills And Grow

The importance of good, well-written content is totally underestimated in the business world. It’s generally assumed that people will just take what you give them, but businesses quickly realize the hard way that this is just not the case. No matter the size of your business, what your customers want to see is content that’s… Read more

Digital Marketing, Marketing

Digital Marketing Tips for Your Multi-Location Business

As your business grows, you generally have a few different options. One, you can simply stay where you are and attempt to meet growing demand in your same space. Two, you can move the business into a new location altogether. Or three, you can open up a new location in addition to the original. If… Read more

Data & Trends, Marketing

9 Office Trends Small Business Owners Should Know

Trends are always changing – even in the workplace. While larger companies might be in the loop of what’s trending, smaller companies are less likely to be in the know. With fewer employees, small business owners may have less access to information about popular culture, especially when it comes to office trends. However, in order… Read more

Marketing, Social Media

Smart Tips for Social Media: The Power of #Hashtags

Although it’s been nearly a decade since hashtags first appeared on social networking sites, there are many ecommerce business owners who have no idea how to use them properly. In fact, some merchants don’t bother with hashtags at all because they are afraid they might backfire and hurt their business. However, if you aren’t using… Read more