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Category Archives: PR

Marketing, PR

Using Charity Drives as PR for Your Small Business

Using Charity Drives as PR for Your Small Business

Everybody wins when a business supports a favorite charity or sponsors a beloved local non-profit: the charity gets a boost, your customers feel good about contributing to a worthy cause and your business enjoys positive PR, additional marketing and community goodwill. Known as “cause” or “charitable” marketing, it’s a valuable strategy for savvy businesses because… Read more

Marketing, PR

Why Your Business Needs an Online Press Kit

Why Your Business Needs an Online Press Kit

You need an online press kit. You really, really do. Let’s say I’m a reporter with a big story assignment and a tight deadline. I need to find, by lunchtime, three community bank CEOs who will talk to me about their organization’s policy on loan officers’ use of LinkedIn as a business development tool. “Hmmm,” I… Read more

Content Marketing, Marketing, PR

Don’t Miss these Press Opportunities for Your Small Business!

PressOpportunities

How are you spreading the word about your business? You’re probably already using a variety of marketing tools and strategies. Having a great website, up-to-date social media channels and a professional brochure can all help you reach your target market. However, if you’re like many business owners, you may not be leveraging the media to… Read more

Advertising, Content Marketing, Marketing, PR

One Remarkable Way to Get Free Press for Your Small Business

FreePress

It can be hard to get publicity for a growing or small business. Most of the time, the media only thinks the biggest players are newsworthy. That makes it hard for the little guy to leverage the media. The solution is as simple as it is underused: a little website called HARO. HARO stands for… Read more

Marketing, PR

What Makes Your Business Newsworthy?

Have you ever watched the news and saw a business in your town being featured right in front of you? You might have questioned or fantasized that maybe one day that could be you, too. Well, let’s make that dream a reality. Receiving news coverage can be an easy process if you know what to… Read more

Content Marketing, Marketing, PR

3 Tips For Creating A Perfect Pitch

Getting newsworthy information about your business outside of your company’s bubble isn’t easy. Attracting the attention of others through advertisements and word of mouth works, but for a more widespread approach, pitching story topics to news organizations for publication can be the better option. As you create your pitches, remember the difference between you talking… Read more

Marketing, PR, Social Media

4 Ways to Get Media Coverage for Your Small Business

Media coverage can really help stimulate the growth of your business. The potential the right media coverage can bring in is absolutely astounding. Unfortunately, most small businesses struggle to decide what is newsworthy, how to get your news out there, and who to target. Publicity can make or break your business, so do your homework,… Read more

Marketing, PR

B2B Marketing Strategies for Your Small Business

Post updated on February 13, 2018. As a small business owner, it’s is easy to have a one-track mind when it comes to marketing. Marketing attracts customers, and customers are the ones who grow your business. So, all marketing should be directed toward customers, right? Well, the answer to that question is both yes and… Read more