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Category Archives: Social Media

Marketing, Productivity, Social Media

Are You Wasting Your Precious Time By Being on Too Many Social Media Platforms?

Are You Wasting Your Precious Time By Being on Too Many Social Media Platforms?

In the world of social media, more isn’t necessarily better. Between major networks like Facebook and Twitter to visual platforms like Instagram, mainstream social networks alone can quickly spread your company’s social media efforts thin. Add in B2B social platforms like LinkedIn and niche sites, and the workload quickly grows. One study suggests that most… Read more

Marketing, Social Media

Should I Pay Someone to Manage Social Media for Me?

pay social media manager

Post updated February 12, 2018 It’s 2018. By now you know that social media is something you should be doing to grow your business and your brand. You also know that you can’t approach social media in a disorganized way, haphazardly or as an afterthought. Gone are the days when you could just tap the… Read more

Marketing, Social Media

Top Hashtags to Follow for Business

small business hashtags

Do you ever feel like your time on Twitter is wasted? It’s one of the fastest moving social networks, with a constant stream of information being sent out into the void. Yet it can help you quickly connect with 320 million people. How can you follow the conversations that matter the most to you, and… Read more

Marketing, Small Business Tools, Social Media, Technology

Blah to Brilliant: 25 Free Resources That Will Make Your Social Media Pages Shine

free social media

Turning ho-hum social media pages into effective marketing tools that help build your brand, spread your message and connect with your customers isn’t difficult, but it does take time, effort and know-how. We’ve pulled together 25 free resources you can use to develop five key areas of your social media marketing: style, voice, images, content… Read more

Marketing, Small Business Spotlight, Social Media

Real Stories from Business Owners Who Made Social Media Work for Them

Business Owners Who Made Social Media Work

People often talk about social media marketing as if it’s this easy thing that any small business owner can do immediately – just sign up for a Twitter account or a Facebook page and start posting, and watch the new customers come to you. But the truth is more complicated. Many small business owners want… Read more

Marketing, Social Media

7 Business Owners Review Their Favorite Social Media Tools

Favorite Social Media Tools

Social media continues to be one of the biggest trends for small business marketing, but many small business owners are still trying to figure out the best way to use social media to find new customers and make more sales. It can be overwhelming to try to navigate the many complex social media tools and… Read more

Marketing, Social Media

Copywriting School: 10 Free Resources You Need to Write Social Media Messages Like a Pro

If you have ever found yourself wondering why some social posts “go viral” while your own fail to produce the engagement or return desired, help is here! Use these free resources and learn how to draft social media messages like a pro. Moz.com Guide to Social Media Covering everything from social media statistics to best… Read more

Marketing, Social Media

20 Social Media Lessons from Social Media Legend Guy Kawasaki

SocialMediaGuyKawask

Social media giant Guy Kawasaki has amassed well over 7 million followers to date and knows a few things about social media and its many platforms. The former chief evangelist of Apple, Kawasaki is currently the chief evangelist of Canva and a brand ambassador for Mercedes Benz USA; he’s authored 13 books including The Art… Read more

Content Marketing, Marketing, Small Business Tools, Social Media

8 Tools to Help You Quickly and Easily Find Content to Share on Social Media

8 Tools to Help You Quickly and Easily Find Content to Share on Social Media

Sharing great content helps you build relationships and establish credibility within your industry, but sifting through the growing number of content sources hoping to find the right blog post or relevant article can be frustrating and time consuming. It’s called content curation, but it doesn’t have to be painful. With the right tools, the task… Read more

Marketing, Social Media

Why a Social Media Consultant is a Worthwhile Investment

SocialMediaConsultant

Social selling has transformed the way that businesses find new customers and clients. Social media platforms have also become an integral part of the marketing media mix, allowing businesses to tell their stories and build relationships with the market. Yet navigating social media can be a challenge, especially for business owners who already have significant… Read more