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Category Archives: Branding Your Business

Branding Your Business, Starting A Business

How to Name Your Small Business

So, you’re determined to turn your awesome idea into a profitable small business. That’s why you’ve been surviving on caffeine with little shutRead More

Branding Your Business, Retail & Inventory, Starting A Business

10 Must-Know Methods to Make Your Boutique Business a Success

If you run a small boutique, chances are that you’ve realized the importance of multi-tasking. So many different components go into running aRead More

Advertising, Branding Your Business, Business Plan, Marketing, SEO, Shipping, Small Business Tools, Starting A Business, Website Design

4 Things You Need to Know Before Setting Up an Online Store

More than half a million Americans start businesses every month. Some businesses succeed. Many fail. When the latter happens it isn’t necessarily forRead More

Branding Your Business

5 Keys for Building a Strong Brand from the Ground Up

5 Keys for Building a Strong Brand from the Ground Up

Building a strong brand from the ground up doesn’t happen brick by brick unless you have a clear vision of what you wantRead More

Branding Your Business

Asking Important Questions: What Makes an SMB/Startup Logo “Cool?”

Asking Important Questions: What Makes an SMB/Startup Logo “Cool?”

If you’re an SMB or a startup, you can’t rely on an easily identifiable logo alone. Instead, you want your logo to beRead More

Branding Your Business, Small Business Tools

The Dos and Don’ts of Fiverr for Small Businesses


Large businesses have the budget for professional graphic design, editing and other services. Even larger businesses have an in-house staff for those sameRead More

Branding Your Business

Service Initiatives to Drive Your Small Business Brand


This is the decade of the social business. Companies that engage meaningfully with their community about things that matter to that community haveRead More

Branding Your Business

Real Graphic Designers Share the Secrets to Great Small Business Logo Design


We’ve talked about how building a brand is more than just choosing a logo, but your business’ logo still matters. Good logo designRead More

Branding Your Business

3 Ways That Attending Conferences Can Help Build Your Brand


My home state of Iowa hosts an annual entrepreneurship conference called Entrefest, where entrepreneurs come together to learn from each other, hear fromRead More

Branding Your Business

Lessons from Marketing Guru Seth Godin About Building a Brand


Seth Godin is one of the world’s most influential marketing bloggers. A best-selling author, speaker and prognosticator, Seth has an uncanny ability toRead More