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Category Archives: Branding Your Business

Branding Your Business

5 Resources to Create Branding and Logo On the Cheap


Logos and branding are extremely important when it comes to marketing your business. However, when you’re first starting out, you may not haveRead More

Branding Your Business

Who Am I? Finding Your Brand’s Persona


Think about your business’ personality as if it were a real person with distinct character traits, a point of view and even aRead More

Branding Your Business

How to Build a Strong Brand Without Spending Lots of Money


One of the issues in small business marketing that is often most puzzling to small business owners is the topic of “building yourRead More

Branding Your Business

Cool Things You Had No Idea You Can Brand


After you do enough rounds in your industry’s convention circuit, you start thinking that everybody is using the same vendor for their swag.Read More

Branding Your Business

The Ten Commandments of Brand Consistency


Branding is one of the key aspects of any business. It’s the story you are relaying to your customer, the promise you areRead More

Branding Your Business

Throwback Thursday: Our Favorite Branding Articles Roundup


  It’s branding month at Kabbage and, while we’ve been publishing some great articles about branding this month, we rounded up some extrasRead More

Branding Your Business

Branding 911: How to Bounce Back from a Huge Branding Mistake


Branding your business is a never-ending responsibility. Unfortunately, you can’t just establish your brand reputation when you first launch and then forget aboutRead More

Branding Your Business

6 Marketing Pros Tell Us How to Build Your Brand Story


We are all exposed to hundreds, if not thousands, of brands each and every day, and many are permanently etched into our brains.Read More

Branding Your Business

Brand Positioning: What It Is and Why It’s Important


More than ever before, consumers are faced with a myriad of brands to choose from. Since most of your competitors probably offer similarRead More

Branding Your Business

What You Need to Know About Choosing Your Brand’s Value Propositions


Consumers have more choices than ever in today’s marketplace, and you as a business owner face a sea of competitors vying for theirRead More