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Category Archives: Branding Your Business

Branding Your Business

Are You Making These Annoying Branding Mistakes?


Appropriately branding your business can be tricky, but some mistakes are just plain dumb. Too many small businesses trip themselves up by making simple mistakes with their brand strategy – and without a compelling, coherent story about what your brand is and why it matters to customers, your business will struggle to stand out from… Read more

Branding Your Business

How to Build a Brand Book for Your Small Business


As your business grows and you bring on freelancers or employees to help with your marketing and branding, it can become difficult to manage the different styles of everyone involved. That’s where a brand book comes in handy. A brand book is simply a document that outlines the guidelines for your brand logo, colors, font… Read more

Branding Your Business

5 Resources to Create Branding and Logo On the Cheap


Logos and branding are extremely important when it comes to marketing your business. However, when you’re first starting out, you may not have the luxury of spending $5,000 or more on a design overhaul. Spending that kind of money off the bat also may not be the smartest approach. Plus, you probably haven’t decided how… Read more

Branding Your Business

Who Am I? Finding Your Brand’s Persona


Think about your business’ personality as if it were a real person with distinct character traits, a point of view and even a few quirks. What’s it like? Do you connect with its values, share its vision and generally feel good about interacting with your brand? These are questions your customers ask themselves when they… Read more

Branding Your Business

How to Build a Strong Brand Without Spending Lots of Money


One of the issues in small business marketing that is often most puzzling to small business owners is the topic of “building your brand.” There are a lot of misconceptions out there about small businesses and branding; many people seem to think that only big companies have a “brand,” or think that “your brand is… Read more

Branding Your Business

Cool Things You Had No Idea You Can Brand


After you do enough rounds in your industry’s convention circuit, you start thinking that everybody is using the same vendor for their swag. We know the usual items that can be branded – pens, magnets, keychains and calendars. They’re cheap but you know that they’re likely to end up in the trashcan before the person… Read more

Branding Your Business

The Ten Commandments of Brand Consistency


Branding is one of the key aspects of any business. It’s the story you are relaying to your customer, the promise you are making to them and what they ultimately remember about a company over time. It’s because of this that you can’t have a conversation about effective branding without talking about consistency. After all,… Read more

Branding Your Business

Getting Started with Branding: Building Your Small Business Brand From Square 1


If you have owned a business for any length of time, you already have a brand. But are you maximizing it? Here is an overview of branding strategy basics to help you identify ways you can build a brand that resonates with your target audience. Why is Branding Important? Much more than a cool logo… Read more

Branding Your Business

Throwback Thursday: Our Favorite Branding Articles Roundup


  It’s branding month at Kabbage and, while we’ve been publishing some great articles about branding this month, we rounded up some extras from our archives. Great tips deserve to be told more than once!   1. How Branding Your Business Green Can Tip Social Media Sentiment in Your Favor Being a green business does… Read more

Branding Your Business

Branding 911: How to Bounce Back from a Huge Branding Mistake


Branding your business is a never-ending responsibility. Unfortunately, you can’t just establish your brand reputation when you first launch and then forget about it; you’ve got to continually work to ensure that all of your marketing messages accurately reflect your brand’s image. Sometimes, though, you make a mistake or two along the way that can… Read more