Kabbage Blog

Looking for more resources? The Kabbage Greenhouse brings together all the best advice, trends and information for small businesses.

Looking for more business resources? Check out the Kabbage Greenhouse.

Check it out
Visit Us

Category Archives: Branding Your Business

Branding Your Business

Branding: Where to Splurge and Where to Scrimp

splurge_scrimp

Branding your business can get expensive if you’re not careful where you invest your money. With your specific business goals in mind, considerRead More

Branding Your Business

6 Marketing Pros Tell Us How to Build Your Brand Story

brand_story

We are all exposed to hundreds, if not thousands, of brands each and every day, and many are permanently etched into our brains.Read More

Branding Your Business

Brand Positioning: What It Is and Why It’s Important

brand_positioning

More than ever before, consumers are faced with a myriad of brands to choose from. Since most of your competitors probably offer similarRead More

Branding Your Business

The Psychology That Goes into Branding

branding_psychology

Creating a brand is one of the most important aspects of launching a successful business. In large companies, marketers, art directors and evenRead More

Branding Your Business

What You Need to Know About Choosing Your Brand’s Value Propositions

brand_value

Consumers have more choices than ever in today’s marketplace, and you as a business owner face a sea of competitors vying for theirRead More

Branding Your Business

Is It Time for You to Rebrand? Lessons From Hillary Clinton’s New Logo

HillaryLogo

There comes a natural point where every business owner considers a rebrand. Perhaps you’ve recently secured a loan or funding, or just successfullyRead More

Branding Your Business

How Branding Your Business Green Can Tip Social Media Sentiment in Your Favor

brand your business green

Whatever your personal feelings are about the current hullaballoo in Indiana, the controversy surrounding whether or not businesses should be made to serveRead More

Branding Your Business

Check Out These Two Business Owners Who Weren’t Afraid to “Get Crazy” to Build Their Brands

This image was originally published on BusinessInsider.com Building a brand is all about finding something unique that makes you stand out from theRead More

Branding Your Business, Small Business Spotlight, Women in Business

Why Branding Your Business is Everything – A Lesson From Barbara Taylor

Many small business owners (SBOs) have misconceptions about what a brand is and how it’s created. Some SBOs think that a “brand” isRead More

Branding Your Business

#SmallBizChat: How To Master, Manage and Communicate Your Message

Once a week, Melinda Emerson, Author of “Become Your Own Boss in 12 Months,” and Forbes’ #1 Influential Woman for Entrepreneurs, hosts #SmallBizChatRead More