Behind the Business

Tame the Beast creates personal care products for men crafted with high-quality ingredients including ginseng, moringa and green tea.

John Cascarano, Tame the Beast - Watch the story John Cascarano, Tame the Beast - Watch the story

“Speed really matters. Even when you’re working with a bank, and you have some history, it might take a year or more before you get the actual financing.”

- John Cascarano

With Kabbage, Tame the Beast Is Prepared for Spikes in Sales

John Cascarano’s vision for men’s grooming products more closely resembles small-batch bourbon production than making a typical shampoo or body wash. His company, Tame the Beast, makes a line of U.S.-manufactured and packaged personal care products crafted with high-quality ingredients including ginseng, moringa and green tea.

After more than 20 years working in startups and e-commerce companies and creating consumer products, John saw an opportunity to make grooming essentials that grown men would look forward to using — and that would help them get out of bed in the morning. He applied his small-batch philosophy to designing invigorating products like a caffeine-infused body wash and a peppermint beard oil.

 

For Small Business Owners, Speed Really Matters

While customer demand is generally something businesses seek, this demand can be hard to predict. A product he launched on Kickstarter, for instance, sold 1,000 units in a week, and the resulting spike in website traffic depleted his inventory of certain products.

John was familiar with Kabbage through his prior experience founding small businesses. He decided to apply for a line of credit so he could prepare for unexpected spikes in demand.

In choosing Kabbage, one benefit stood out above the rest. “Speed really matters,” John says. “Even when you’re working with a bank and you have some history, it might be a year or more before you get the actual financing.” In his experience with Kabbage, John had capital available within a day.

 

Access to Capital Before Sales Kick In

Each time John is ready to create a new product, it can take two months from sourcing ingredients and refining formulas to designing labels and finalizing packaging. During this development phase, John pays suppliers and manufacturers weeks or months in advance of earning revenue.

Access to financing helps him invest in product development and restock his inventory even while investing in new products.

With access to Kabbage funds, John was able to expand his inventory by more than 30 percent by manufacturing 5,000 additional units. This supply, he says, was enough for several months of sales.

In the past year of working with Kabbage, Tame the Beast has grown 300 percent. This year, John plans to launch half a dozen new products and expects to double or triple the company’s sales.

He continues to invest in new products while keeping his bestsellers in stock.

Longer term, John plans to move more manufacturing to his hometown of Nashville, where he feels connected to the city’s growing startup community. He hopes to create the intimate experience you might expect from a distillery or craft brewery, but for men’s shampoos and soaps. That way, he says, “people can tour the facility and see how their personal care products are made” — and feel a bit more energized in the process.

 

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Footnotes

  1. Credit lines and pricing are subject to periodic review and change, including line and pricing reductions, line and pricing increases, or line eliminations. Individual requests for capital are separate installment loans. All loans are subject to credit approval. Frequently Asked Questions.
  2. Kabbage can approve you in minutes for up to $200,000 when we are able to automatically obtain your business data and verify your bank account. Lines of credit over $200,000 require a manual review. In some situations, errors may occur during the sign up process, or we may need to send micro-deposits to confirm your bank account for security purposes. If this is the case, it may take up to several days to provide you access to funding.
  3. The Kabbage Card is issued by Republic Bank & Trust Company, member FDIC, pursuant to license by Visa U.S.A., Inc. See the Cardholder Agreement for Terms & Conditions including fee schedule details.

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