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From Halloween to New Years: The Best Holiday Party Ideas For Your Business

There is nothing consumers love more than give-a-ways, deals, freebies, and feeling like they really matter to the businesses they help keep afloat. One way you can differentiate yourself from every other business this holiday season is by throwing some fun, creative parties for your customers and employees. Not only is a party a great way to give back to your loyal clientele, it also gives you the opportunity to kick off your holiday sales, showcase your best or newest products, connect with your customers, and give samples to prospective clients to help convert them to sales. Here are some fun ideas that can really help get your party started!


  • Trick-or-Treating: A great way to engage your local community this October is by participating in Halloween. To get everyone feeling festive, let all of your customers, young and old, trick-or-treat on October 31st! You could have a candy bowl for kids and a sample bowl for the adults so that everyone leaves satisfied.
  • Halloween Party: Throw an actual Halloween party and invite all of the contacts on your email subscription list. To ensure interest in the party, offer games and contests with prizes for the winners. You should definitely have a costume contest; you could also offer pumpkin carving and bobbing for apples.
  • Haunted House: People of all ages love haunted houses, and creating a free one at your store is a great way to get people in and shopping!


  • Turkey Potluck: A few days after Thanksgiving, throw a potluck at your store and invite your customers, employees, and friends. This is a great way for people to get together and celebrate, and get rid of some of their leftovers from Turkey Day!
  • Thankful For You Party: Throw a party in honor of your customers so you can show them just how thankful you really are for their continued support of your business. Give out freebies, have an open bar and buffet – go all out, tis’ the season of gratitude after all!
  • Food-Drive: Host a food drive at your business and give your community and customers an opportunity to donate to those in need. Incentivize your customers by offering sales and deals for customers who bring in certain amounts of food.


  • Hot Cocoa Bar: As the weather starts to get colder, you can host a hot cocoa bar at your business to get customers out of the chilly weather and into your store. This is an inexpensive and easy way to give back to your customers; just don’t forget the marshmallows!
  • Bake-Sale: Sure, everyone loves bake sales, but what they love even more is free baked goods. Offer your customers a free Christmas/Hanukkah cookie, a dreidel cake, or some other fun, festive treat and you’ll definitely receive lots of thank-you smiles.
  • Snow Party: Even if you don’t live in a cold climate, go ahead and throw a snow party for your customers and their families. Rent a cheap snow machine and turn your store parking lot into a winter wonderland for the day! Let people build snowmen, have snowball fights, and really get into the winter spirit.

New Year’s

  • New Year’s Eve Party: Throw an early New Year’s Eve Party for your customers. Celebrate the New Year with cocktails and snacks a few hours before the ball actually drops. Give everyone festive hats and have your own ball drop that counts down to a one-hour flash sale where everything in your store is “x” percent off!
  • New Year’s Day Tailgate: New Year’s Day is all about football, so grab the attention of your football loving customers by setting up a place for them to hang out and enjoy the game in your store. And don’t forget – every good tailgate has chicken wings, beer, and other tasty snacks!
  • Resolution Party: A few days before or after New Year’s, throw a resolution party for your customers and give them the opportunity to indulge in their bad habit or guilty pleasure one last time before giving it up for the year.

The holidays are quickly approaching and it’s the perfect time of the year to celebrate your customers. Get creative and have a blast! What other ideas do you have for unique ways to celebrate the holidays with your customers? Let us know in the comment section below!


Kabbage Team

Kabbage is here not only to provide access to the small business funding you need, but to also help you grow your business through free marketing tips, webinars, tools and more. Is there something you'd like us to cover or want to get your small business featured on our blog? Send us a note at