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Selling on Amazon

How to Sell on Amazon: A Small Business Guide

How to Sell on Amazon

When most think of selling on Amazon, what comes to mind is big businesses selling products by the thousands being shipped from fulfillment centers worldwide. Yes, it can be overwhelming! However, Amazon can also be a fantastic platform for small business owners who are just beginning to dabble in online sales.

The opportunities for selling on Amazon are growing, and with the right strategies, there are big opportunities for those that venture into sales on this dynamic ecommerce site.  Here are a few guidelines from successful Amazon sellers to get you started.

How to Sell on Amazon: Start Small

If you ever explored what it takes to develop your own ecommerce website, you know that it can be both technically complex and expensive. When you’re just starting out, tackling a project like this isn’t always a good idea. You also have products to source, marketing strategies to develop, and customers to provide service to. Of course, building your own ecommerce website doesn’t mean you’ll have online traffic!

With Amazon, you get to leverage the benefits of working with one of the top online sites on the Internet. This means being able to take advantage of their advanced site and their traffic. And, the good news is that you can start selling on Amazon with just one product! From there, you can slowly build an online business and grow it as big as you envision.

How to Sell Products on Amazon

Think about What People Want and What Others Can’t Offer

This seems simple enough, but interestingly, many sellers on Amazon make the mistake of selling products that dozens of others are selling, too. This is a recipe for disaster. Amazon creates one page for each product available on its site. This means that all sellers that sell the same produce are lumped into the same page. If you are selling a product which 50 others sellers are selling, you’re going to have a hard time differentiating yourself unless you’re willing to be the one with the lowest price.

Amazon sellers are all competing for the top spot, called the “Buy Box, on a product page. The seller with the best price and history gets this coveted spot, which is an automatic sale when someone clicks on “Add to Cart.” All other sellers get listed off to the side of the page or even on a secondary page. This isn’t where you want to be!

Don’t want to be the lowest price seller? Then, you need to either make your own unique product or resell something unique that someone else makes. The goal is to minimize your competition on the Amazon product page.  Many Amazon sales experts will tell you that you will typically have more luck by avoiding media-related products like DVDs, music, and books. Other than that, the product possibilities are practically endless.

Consider How Your Products will Ship

Packing and shipping your products is fairly straightforward when it’s just a few each day. But, what happens when the volume of your sales increases, and you now have dozens of orders on a daily basis? Yes, this does happen, and especially around the holidays when you might be dealing with hundreds of orders per day. This challenge can turn into a real business headache when you also factor in returns, undeliverable shipments, and tight deadlines.

This is where Fulfillment by Amazon (FBA) comes in very handy. Fulfillment by Amazon means:

·       You will ship product in bulk to one of Amazon’s warehouses.

·       Amazon will ship customers’ orders for you.

·       Amazon manages customer service and returns.

·       In some cases, Amazon customers will be able to take advantage of free shipping on your items.

The advantages of FBA for Amazon sellers are vast. Here are a few of the reasons why:

·       Orders can be packed and ship 24/7.

·       You won’t have to deal with returns so that you can stay focused on other aspects of your business

·       Your customers will prefer the fast and free shipping.

·       The Amazon Fulfillment Center can also be used to ship out orders from eBay or even your own website.

·       You won’t have to invest in hiring staff to help with shipping.

·       Your business won’t be limited by your ability to ship out products.

Learn How to Sell on Amazon

Support Selling on Amazon with Content

Small business Amazon sellers can amp up the success of their businesses by utilizing the same content marketing strategies that large-scale enterprises do. You can spread the word about your online business through social media channels like Facebook, Twitter, Google+, and YouTube. It’s easy to reach out to your Facebook community and share with them a product you’re selling on Amazon by providing a link to the product page. Tweeting information about your presence on Amazon can increase views, and product videos with interesting content may be shared or even go viral.

Many Amazon sellers promote their products by publishing content on blogs – both their own and by guest blogging.  Writing details about your products, discussing interesting facts about your business, or even sharing helpful tips for others within your industry can help spread the word about what you’re selling.

Don’t Put All of Your Eggs in One e-Commerce Basket

Some online business owners believe that if they’re selling on Amazon that they can’t sell elsewhere. This is simply untrue. In fact, there can be distinct advantages to selling on multiple sites such as eBay or Etsy. The more you can expose your products to potential customers, the more likely you’ll be successful. Of course, this requires you to be able to have enough inventory to supply customers once they start buying. And, this requires having enough capital to pay for your inventory. Obtaining a bank loan is one option. Borrowing money from friends or family is another. And, now there is a new option that is working for a growing number of Amazon online business owners. It’s Kabbage – a quick source of capital for online businesses. If you’re considering selling on Amazon, you may want to check out Kabbage and how it can help provide funds to help you grow.

Want to learn more about the Kabbage process? Check out these helpful links:

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Kabbage Team

The Kabbage Team is here to not only fund the small business loans you need, but to help you grow your business through free marketing tips, webinars, tools and more. Is there something you'd like us to cover or want to get your small business featured on our blog? Send us a note at content@kabbage.com.

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