Facebook has added new tools to their Facebook Creative Shop that are designed to help small business owners create agency-worthy ads. Facebook’s advertising platform has been incredibly successful with small businesses, and now the company wants to help customers maximize their investment in digital marketing.
Facebook Creative Shop launched last year as a resource for customers who want to improve their ads. The division just released three new products:
- Story Packs are advertising templates targeted at different verticals and business types. Businesses can customize their ad’s copy and photographs to increase user engagement and gain more exposure in the News Feed.
- Creative Tips are guides on how to select post topics, write copy, choose images, and shoot videos. The Creative Shop team has compiled actionable tips that reflect industry best practices, such as “don’t use clip art.”
- The Inspiration Gallery is a portfolio of case studies that showcase the best Facebook ads across a variety of businesses. They’re published along with feedback from Facebook’s creative team to give you a better sense of what would work best for your company’s campaign.
Large companies can hire ad agencies or leverage their internal marketing departments to create best-in-class Facebook ad campaigns. The Facebook Creative Shop provides expertise to those who may not have the budget or time to produce high-quality ads.
For example, to create Story Packs the Creative Shop selects a real business and sends their experts to work with the owners. Together they craft the best way to tell the company’s story through copy and photos. Using these packs as templates, other business owners can select the elements of those ads that best mirror their own company and swap in relevant words and pictures. According to Keara Tanella, a creative strategist, this approach is “scalable, but it’s also relevant and verticalized.”
Advertising through Google is relatively straightforward, where I pay a certain amount for visibility on the site. Facebook’s algorithms change fairly regularly and it’s difficult to keep up. For example, at the beginning of 2015 the company started blocking certain posts in the News Feed that were “overly promotional.” I want to be sure that I’m optimizing my marketing spend and creating campaigns that are suitable for Facebook. The Facebook Creative Shop is a fantastic resource to help ensure that I’m developing the best ads for the platform while engaging the widest range of users.
Do you think you’ll use Facebook Creative Shop’s new tools? Let us know in a comment section below or tweet us @KabbageInc!