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How Much Will a Killer Website Realistically Cost Your Business?

How Much Will a Killer Website Realistically Cost Your Business?

Having a killer website for your business is no longer merely an option for the largest companies in the world. For your business to be taken seriously, you need to consider having one.

The challenge, of course, is that quality websites can have hefty price tags. That is why we want to review some of the costs as well as different platforms and tools you can use to create a site yourself.

Below we take you through the costs to realistically set up a killer website for your business. While not every item is required, they are all recommended if you want your website to deliver the value consumers expect from you.

Domain and Hosting

The first costs to consider are domain and hosting expenses.

Domain names are pretty cheap. You can buy them for $14.99/year from GoDaddy or $10.29/year from NameCheap. Domain names are the URL name for your website. For example, Google’s domain name is Google.Com

Avoid the freebie offers from most platform builders like Tumblr, WordPress and Joomla. Those are adequate for non-profits and personal sites, however, businesses should avoid a URL name like business.tumblr.com.

Hosting is the monthly payment to keep your website connected to the internet. A few good providers include GoDaddy, SiteGround, InMotion and BlueHost. For shared hosting, you can expect to pay around $10 per month.

If your website traffic grows significantly, you may want to consider a VPN or Dedicated Hosting provider. Consider Rackspace or Amazon Web Services for hosting larger sites.

The costs for private hosting can run anywhere between $300 to $10,000 per month. The more traffic you have and the more content you have on that site, the more you will wind up paying.

Platforms

Wix
A drag-and-drop platform to help you create stunning websites for your business. Wix has more than 510 different templates to fit your industry and business specifications.

Furthermore, no coding is needed to build a site. Because it is a build-it-yourself website, it is substantially cheaper than hiring a developer.

The Basic package requires displaying Wix ads, so we recommend starting with the Combo package. Between the Combo and VIP package, the costs range from $6 to $29 per month.

Also, you can accrue additional savings of 30-45 percent per month by signing up for an annual plan.

WordPress.org

Aside from hosting and domain support, you can set up a free website with WordPress. WordPress is an open-source platform and the code to upload the content management system (CMS) to your hosting is free of charge.

The costs go up dramatically if you decide to hire a qualified website designer. Before hiring someone, first consider using some of the quality WordPress themes available to small businesses. A few of the best premium drag-and-drop options for WordPress are Divi from Elegant Themes and Builder from iThemes.

Divi can be purchased for as low as $69 per year. It is part of a package of more than 87 different themes. Builder is $80 per year. Keep in mind that if you want your theme kept up-to-date with full support, you need to continue to pay for the theme on a yearly basis. This goes for most WordPress themes as well.

If you are looking to purchase specific themes for your business, you might also want to consider some of the premium theme developers like WooThemes (ecommerce), WPMU (multi-sites), and StudioPress (business websites).

Finally, the WordPress Theme Directory is free but has a limited selection of high-end themes you can use to create that polished website look.

Plugin

Below is a list of free and paid WordPress plugins.

Akismet – Comment spam plugin that can prevent massive amounts of spam comments that waste hours of time for webmasters.

Gravity Forms – Premium form builder, so you can include surveys, contact forms and other integrated forms on your WordPress site.

Sucuri – Ensure your website is secure. Sucuri has a number of free and paid options to ensure your WordPress site is secure from malware scanning, detection and clean up to website blacklist removal and repair.

They can even help you repair black hat SEO, stop website hacks and mitigate Distributed Denial of Service attacks on your site.

Yoast –  Free plugin to help you with all of the different aspects of your search engine optimization. They also have additional premium modules of their plugin to help you with Video and Local SEO.

WPSiteCare – 24/7 security monitoring, automated backups, updates and interactive WordPress training. WPSiteCare can provide peace of mind for your website.

Hiring A Web Developer

The biggest cost of a website is hiring a web developer to do it for you. It’s usually the best option because it produces the best results for your company’s website.

Prices can range from as little as $1,000 to as much as $100,000 for a top-notch website. Clearly, this is significantly more than the average $200 for a DIY website. However, a developer can also install ecommerce, membership and other functions to your website that you may not have the skills to do yourself.

Because estimates vary widely, ask developers the following questions:

  • What is your hourly rate?
  • What is included in the proposal? For example, are planning, design, programming, marketing and site launch included?
  • Is the website mobile responsive?
  • Is your website built on a CMS or static platform?
  • Who has to write the content?
  • Are any graphics or images included in the price?

Talk to a few different developers to find out how they answer your questions. Just like you would not get just one opinion from a doctor, you should talk to a few different developers. Each one might have a different vision for your website. Plus, it is really important that you are your developer work well together and have the goals for your site. Creating a rapport with them helps you to identify how you can work together later on in the process.

Final Thoughts

Building a killer website takes time, planning and good execution. While it is possible to create a site with online tools, it requires a lot of time and effort that may be better spent elsewhere. If you’re looking for a high-quality site and you have the budget to hire a developer, that may be your best bet.

Keep in mind that the right platform, domain and hosting can help ensure you have the right mix for your site. Post in the comment section below to share your advice on how to build a killer website.

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Kabbage Team

The Kabbage Team is here to not only fund the small business loans you need, but to help you grow your business through free marketing tips, webinars, tools and more. Is there something you'd like us to cover or want to get your small business featured on our blog? Send us a note at content@kabbage.com.

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