Shopify has become a highly popular hosted ecommerce solution for online business owners with stores of all sizes. From solo entrepreneurs marketing hand-made products to much larger-scale businesses, Shopify offers a host of features and benefits for anyone wanting to set up an online business. Of course, it takes much more than a good-looking site to produce site traffic and sales. It’s necessary to know how to optimize your Shopify store to maximize its potential. The following guide provides some tips on how to best optimize your Shopify store.
Do Away with Page Load Slowdowns
The speed of your page loads can have a tremendous impact on your ability to convert site traffic into sales. It has been proven over and over again that site abandonment increases with page load times so optimizing your Shopify store for speed is essential. This can be accomplished in a number of ways. Take a look at any possibilities for site slow down including caching, images, themes, and modules. If you aren’t up to speed on site configuration, it may be worth the investment to hire an expert to make the necessary tweaks to get your site up to speed.
Follow Google’s Suggestions for Optimization
While Google continuously makes changes to its algorithm for ranking websites, it does offer some basic recommendations that all online business owners should heed. These include creating pages for site visitors and not just for search engines and building a site with a clear hierarchy and text links. It doesn’t hurt to make each and every page reachable from at least one static text link, too!
It’s also beneficial to create a sitemap for both users and search engines to navigate through your site. Most hosted ecommerce solutions automatically create sitemaps in XML and HTML and update them as you make changes to your site. To optimize your Shopify store, you should also submit your sitemap to the top search engines including Google, Bing, and Yahoo!
Google and other search engines reward ecommerce sites with well-written content containing relevant keywords by increasing them in the rankings. As a site owner, you definitely want to be at the top of search engine rankings for keywords relevant to your products. Keywords should be placed throughout your descriptions and other website copy along with in your titles and meta data. It’s always a good idea to keep a running log of keywords that you are using to determine their effectiveness. To help find the right keywords for your website, check out Google’s keyword tool.
Provide Excellent Descriptions and Photos
Your product descriptions and images are perhaps the most important aspect for optimizing your Shopify store. The information you provide your site visitors will greatly impact their decision to buy from you. Descriptions should clearly communicate what you’re selling along with key features and benefits. Don’t forget the keywords!
Product photos should be equally as compelling with close ups that focus on important details. Don’t hesitate to take multiple photos of your products from different angles. Since site visitors cannot experience your products firsthand, they will be relying on the words and images you use to describe them.
Generate Content on an Ongoing Basis
Your content shouldn’t stop with your product descriptions. Optimizing your Shopify store requires you to be continuously providing fresh content to satisfy both your site visitors and the search engines. Content can include blog posts, videos, community forums, social media updates, press releases, articles, reviews, endorsements, testimonials, information about events, webinars, newsletters, and more.
Content marketing is a hot buzz term, and there’s a reason why. It’s an effective, inexpensive way to optimize your Shopify store. By regularly entertaining, educating, convincing, and inspiring your customers, you’ll move up in the search engine rankings, improve customer experience, and ultimately increase your sales.
There are big opportunities right now for online businesses with Shopify stores. With more consumers shopping online than ever before, you can take your ecommerce site to new heights with a little work and expertise. Of course, when you begin to grow, you may need additional funds to purchase more inventory, hire more help or to ramp up marketing efforts. If so, you’ll definitely want to be ready by having available funds when you need them. Unlike traditional lenders that require you to begin paying on a loan once you accept it, Kabbage provides you with ready cash when you need it without having to pay a penny until you need it. To learn more about obtaining a cash advance from Kabbage, go to www.kabbage.com.