The Importance of Podcasts
Podcasts are a great way for women entrepreneurs to learn about different strategies for their businesses. Additionally, sometimes the best way to learn how to grow a business is to hear how others have been able to grow theirs.
Podcasting gives listeners a wealth of helpful information, which is one of the reasons why it’s become so popular among listeners and the marketers trying to reach them. To give you an idea about just how popular podcasts really are, Apple’s iTunes recently surpassed 1 billion subscribers, and according to Edison Research, over 39 million Americans have listened to a podcast within the last month.
The good news about the popularity of podcasting is that it also paves the way for better content. In particular, there are some fantastic business podcasts that can help women entrepreneurs move forward in their businesses.
This Girl Means Business with Carrie Green
Carrie Green is the founder of the Female Entrepreneur Association, an international organization dedicated to educating women entrepreneurs on how to grow their businesses and make more money.
Her podcast, This Girl Means Business, is a short weekly podcast (it’s never more than 10 minutes) where she motivates listeners to take the next big action in their business. If you’re pressed for time or aren’t into podcasts that interview people, this is a good one to get into.
So Money with Farnoosh Torabi
Farnoosh Torabi is an award winning financial journalist. She’s also a fierce business woman who has made it her life’s mission to help women earn more money. In 2014 she published When She Makes More, a book that details how women breadwinners can better manage their money with their partners.
Torabi launched her podcast, So Money, in January 2015 and it has since surpassed 1 million downloads. The podcast discusses the strategies and philosophies of some of world’s most influential business minds, including Tony Robbins, Robert Kiyosaki and many more. Torabi also goes deep with her guests, even asking about how their childhoods may have affected their financial behaviors.
Additionally, since she is so keen on women earning more, she does pay special attention to issues that concern women in both business and personal finance.
Glambition Radio with Ali Brown
Ali Brown has long been regarded in the national media as the top women’s entrepreneurial mentor. Given Brown’s recognition, it should be of no surprise that her podcast, Glambition Radio, took the #1 spot on iTunes for women entrepreneurs shortly after debuting.
Every two weeks Ali Brown interviews other highly successful women entrepreneurs including Kim Kiyasaki of Rich Dad Poor Dad fame, former Cosmopolitan editor Kim White and Drybar founder Ali Webb.
This is just a small sampling of guests Brown interviews on her podcast. With more than 60 episodes already published, women entrepreneurs will listen to several takeaways that will help them take their businesses to the next level.
Like a Mother with Emma Johnson
Emma Johnson, founder of the very popular blog WealthySingleMommy.com, recently launched the Like a Mother podcast where she discusses the issues that are top-of-mind to smart moms.
Johnson is a veteran financial writer for top publications like the Associated Press and MSN Money, a business owner and a single mom of two living in New York. Given Johnson’s professional background, it should be of no surprise that much of what she discusses on her podcast has to do with business and money.
What’s particularly interesting about this podcast is Johnson approaches the subject of motherhood and money from a more holistic perspective. Mothers have a lot going on in their lives and Johnson unabashedly explores the many facets of being a professional woman in the modern world. However, even if you’re not a mother there’s still a lot you can learn from Johnson’s podcast about women and money.
While Like a Mother is still in it’s first season, she’s already had some noteworthy guests like financial educator Tiffany “The Budgetnista” Aliche, seven-figure business owner and mother of three Kimra Luna, Yahoo! Finance journalist Mandi Woodruff and The Millionaire Matchmaker, Patti Stanger.
Lady Business Radio with Jessica Kupferman
Lady Business Radio was created by Jessica Kupferman out of her frustration with hearing the same business advice on every webinar, podcast and video. She also noticed a need for a podcast to specifically talk about the issues and interests of women entrepreneurs.
Kupferman interviews (mostly) female entrepreneurs about their likes, dislikes, challenges, aha moments and being a woman business owner. The podcast also covers important business topics like copywriting, money, marketing, the role of kindness in business, health and more.
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield is a powerhouse marketer who offers a wealth of information on her podcast, Online Marketing Made Easy with Amy Porterfield. While her podcast may not be specifically geared toward women, she can give a unique perspective on all things business. This podcast is a great one to listen to if you’re looking into implementing a killer social media strategy. However, it should be noted that Porterfield also covers sales, launches, goal setting and more.
The Suitcase Entrepreneur with Natalie Sisson
Like Amy Porterfield, Natalie Sisson is a highly regarded online entrepreneur. Her focus? To teach people how to create a business they can run from anywhere in the world.
Sisson has been running a business while traveling the world since 2006 and she uses her podcast to teach other entrepreneurs how to do that. While it’s not necessarily marketed toward women, it is a great podcast to listen to if you dream of location independence.
This list of podcasts for women entrepreneurs is by no means exhaustive. There are a lot of other great podcasts out there that can truly benefit entrepreneurial women. However, these podcasts are an excellent place to start.