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How a “Quiet Chair” Salon Option Could Bring New Clients Your Way

How a “Quiet Chair” Salon Option Could Bring New Clients Your Way

No two salon clients are exactly alike. While some may look forward to the social engagement they get with their stylist during an appointment, others might be more interested in a salon client experience that offers them the chance to disengage. Adding a “Quiet Chair” to your salon menu of services could lead to a steady stream of bookings; here’s why.

Scott Miller, the innovative salon owner of Bauhaus, a salon located in Cardiff, South Wales in the UK came up with an interesting new idea. Understanding that customizing the client experience to individual preferences means that one size does not fit all, he decided to offer clients the option to book their services in a “quiet chair.”

Miller was recently interviewed by Mic via email, where he noted that while a good many of Bauhaus’ clients appreciated “a good chat” with stylists during their appointment, others had actually put off becoming a regular of any one stylist because they struggled with or just didn’t like small talk. For stylists, chatting up strangers and friends alike is generally thought to be part and parcel of the job, but the staff of Bauhaus came to understand that for every one of their clients who loves chitchat while in the chair, two others said they felt uncomfortable or even fearful about the prospect of having to keep up a running conversation at their appointments.

Science bears this statistic out. In “Introverts are Taking Over the World” by IntrovertZone.com, data citing a 1998 Myers-Brigs national representative sample found that there are nearly equal numbers of introverts and extroverts. Even extroverts might struggle with small talk or simply appreciate a client experience where they can eliminate the noise and take a few minutes for reflection or rest. Stylists themselves may benefit from booking some or all of their clients in a “quiet chair,” particularly if conversational skills are not their strong suit or they work better when they can give 100 percent focus to their work.

If you are considering adding a “quiet chair” booking option for your clients, there are several things to consider; such as:

  • Will you need to isolate your salon’s “quiet chair” from the main styling area to ensure a good client experience?
  • Will just one or all stylists have the option to book clients in the “quiet chair,” and how will bookings be handled?
  • What will happen if demand for this service exceeds supply?
  • How will you promote the service, and will it be priced differently than others?
  • How will you set expectations; for instance, will the client consultation be any different than for regular services?

Your current clientele can provide you with valuable insights as you explore the idea of adding a “quiet chair” or similar booking option to your salon menu. Not only can this research give you an idea of the demand that might exist for this type of service and how to promote it, it can also help you better understand and individualize the salon client experience for everyone.

Shh! 4 Ways to Explore “Quiet Chair” Salon Services

  1. Don’t Assume

Even long-time clients might be hungry for a “quiet chair” salon experience. Don’t assume that just because someone has never objected to a client experience filled with conversation that it would be their first choice. Take time to survey current clients about your proposed “quiet chair” menu option to see how many would want to try it one time or would prefer it all the time.

  1. Don’t Be Afraid to Find Out

Many stylists are fearful that clients may defect if they have the option to try a different stylist or service. Don’t be afraid to find out what clients really want, and give it to them. If clients have more options inside your salon, it might make them more loyal, not less.

  1. Don’t Forget to Practice

If a “quiet chair” experience is dramatically different than the client experience stylists are accustomed to providing, putting guidelines in writing and giving staff the opportunity to practice and role play before making this booking option available could ensure a better client experience and an easier transition for staff.

  1. Don’t Be Afraid to Experiment

As with all new salon services, it’s probably going to take a while to refine procedures for a “quiet chair” salon experience. Invite some of your most loyal clients to help you experiment with different options in the beginning so that you can quickly perfect the experience for all clients.

Being the first in your area to offer a “quiet chair” salon client experience could help you set your salon apart from all competitors and give you an advantage that helps attract new clients and build buzz in your community. If you have been waiting for an opportunity to grow your book of business, this could be a great way to do it!

What about you? Are you thinking about adding a “quiet chair” or booking option or innovating the client experience in some other way in the New Year? We’d love to hear from you! Leave a comment below or tweet your idea to us @KabbageInc.

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Kabbage Team

Kabbage is here not only to provide access to the small business funding you need, but to also help you grow your business through free marketing tips, webinars, tools and more. Is there something you'd like us to cover or want to get your small business featured on our blog? Send us a note at content@kabbage.com.